The Metaverse & The Future of Digital Marketing

Alejandra | August 31, 2022

Metaverse, virtual reality, virtual people, literally anything virtual– it’s like we’re in another world and this is truly the future.

We all know that the Metaverse is such an advanced area of technology where you can do all the things that you’d do in reality.

Although the big question always comes to mind, “What does the Metaverse mean for digital marketing?”

Digital Marketing has been existing for generations. It’s experienced its own developments and upgrades, like the shift from traditional to digital marketing. 

Basically, marketing is what sells. Marketers developed their own strategies and ideas, such as when it comes to search engine optimization in content, social media platforms, and ads.

But how will all of this flow in the Metaverse?

Let’s first break it down.

The Metaverse

This will be a new virtual reality where people will live their life in a digital world. We’ll all run with  the use of multiple AI and other elements of technology.

The Metaverse will cover everything from education, traveling, entertainment, and of couse, sales and commerce.

So let’s say, you want to watch a concert. All you have to do is use your VR glasses, hop on the Metaverse, and you’ll be transported on the concert grounds.

You can say that this is some sort of escape from reality, because imagine, you’ll be able to build your own digital home, clothes, and easily make friends all around the world.

Although, building the Metaverse will take a long, long process.

Mark Zuckerberg actually says that the whole concept of the Metaverse could take five to ten years before all the critical features are built.

Now, after that introduction on the Metaverse, let’s continue.

What’s the future for Digital Marketing in this digital world?

 

Metaverse & Digital Marketing

As we all know, Digital Marketing uses content, SEO, videos, collaterals, and the like.

This already requires creative talent, extensive marketing strategies and methods to engage consumers. So what’s more in the Metaverse?

Digital Marketing in the Metaverse would need a more creative view from professionals. With the many elements and possible tools to play around with, much is expected from them.

 

The curated interactive content has to make the consumer not only engaged, but has to somehow influence them to stay in the Metaverse and take action.

There has to be that high balance of talent and technology.

So, you can say that the environment will be highly competative, like nothing compared to digital marketing in reality.

Metaverse & Search Engine Optimization (SEO) Content

SEO focuses on keywords or phrases that link the consumer to the related product or service.

SEO experts would generally pick those words with high volume in order to gradually rank to the top.

But in the Metaverse, we can see that the process of searching and gauging on keywords would completely change.

In the digital world, the consumer would use these keywords to navigate inside the website itself, virtually, and even interact with the other viewers.

It was even noted that the individual may have the option to oversee the website without even going to the page.

You may be interested to read this blog next: 10 Tips About SEO Writing You Should Know

Metaverse & Advertising

Advertising on social media platforms is more on simple targeted ads that pop up on the viewer’s screen, or when they’re visiting a site.

What’s more with the pandemic, advertisements have been the main strategy for luring in and maintaining customer engagement and calls to action.

But in the Metaverse, it’ll be a completely different experience.

 

Advertisers would focus on offering their products virtually using augmented reality tools.

So, this highly interactive advertising process would give a much more real-time experience.

It’s adding energy to advertisements, with a twist on reality. And if this is used intelligently and creatively, consumers will absolutely be hooked in the digital world.

So now…

How do we feel about this?

Technology has been going through vast changes and it’s difficult to stop its progress.

And why would we?

The human race is entering a whole new space, a virtual space, where the possibilities could be endless.

The implementation of the Metaverse and these augmented reality tools used for Digital Marketing will change the game completely.

We just have to do our part in finding ways to adapt to it, and as dedicated marketers, we definitely will.

Now, what’s your take on all this? How will the Metaverse shape the reality of Digital Marketing for you?

Let us know!

And if you’re interested to know about our Digital Marketing services, you know, while we’re still in this reality, click here to check them all out!