6 Smart Ways to Market Your Business

Jigger | August 24, 2022

In the pandemic era, it’s more challenging to start a business. Tighter schedules, additional paperwork, and new health protocols make it seem so daunting. However, the pandemic has led to corporations embracing the work-from-home setup. So, if you want to start a business, do it at the comfort of your own home.
 

There are many ways to promote your business online. Here are 6 smart ways to market your business:

1. Start Social Selling
   

Everything is on social media nowadays. It’s one of the biggest online marketplaces to sell. You can start selling your products or services there by creating a page or an account that’s all about promoting your brand.

Pictures and videos are your best friends on your socials. Give your followers a reason to stop scrolling their feed. Post enticing graphics that feature your products or services. You can also show stories of how existing customers are enjoying your business. It’s all about staying consistent for you to go big on socials.
 

2. Have a website
   

It’s common to start with a Facebook page or an Instagram account to build a following online. You can have as much social media accounts as you like, but don’t forget to create a website.

When building your site, you must follow your branding. Will a minimalist design reflect your business’s persona? Or will an interactive homepage do the trick? The web design aspect would really depend on your brand’s visual identity.

Besides the design, you must also get technical. Loading speed, responsive design, and an online ordering system are some ways to enhance user-friendliness. You can consult a web developer to help you with those aspects. If you need one, we have a team of web designers and developers at deepconnex that can help you with your website.

3. Personalized Customer Care
   

Listen to your customers. Know what they want and need. Understanding them personally can make you a better salesman.

When offering your products or services, don’t use the same messages to sell. It’s going to sound robotic for your customers to read something that seems like it was just copy-pasted from a template. Ask them first how you can help and allow them to tell their own story. Ask follow-up questions to know the best solution for them.

4. Keep Your Customers Loyal
    

Getting customers is one thing. Keeping them loyal is another ball game. Treat loyal customers with extra care so that your professional relationship with them lasts a lifetime.

So, how can you make them stick with you? You can offer incentives to your usuals. Give them discounts and you can also provide them with a little inside scoop of the new things you’re planning to sell. Opening a loyalty club is one way for them to see your company in a personal way. You can treat them like family so that they can rely on you when the going gets tough.

 

5. Be True to Your Words
   

When you promise something, don’t break it. Your customers will expect you to do everything you guarantee. Whether it’s customer satisfaction or a big discount on the third purchase, you need to show people you have what it takes.

As a business, being socially responsible can help you promote your brand. When you share insights about certain advocacies you can back that up by doing your own initiatives. For example, you can promote herd immunity to the virus by providing customers with a free mask or sharing infographics on getting vaccinated. Once you do responsible acts like this, your customers will trust your brand even more.

 

6. Partner with Locals
   

It’s always good to ask help from friends. If you want to get your brand out there, consider partnering with other local businesses in your community.

Search online for other businesses that have the same goal as you. You can collaborate with them by coming up with a good deal. For example, if you’re a small food business, you can team up with other small food companies to release a new product. You can also offer buy one take one deals that feature both of your products.

Thinking of an innovative way to market your business? Send us a message here. We offer a broad range of digital marketing services that can help your business reach new heights online.