7 Digital Marketing Trends This 2022

Jigger | September 9, 2022

With technology, the present is now the future.

New innovations are developing each day. Cryptocurrency, non-fungible tokens (NFTs), and the Metaverse are starting to shape our online universe. Digital marketing is also becoming bigger than ever. New digital marketing methods are being developed. It’s becoming easier and faster to market your business online. If you’re thinking of improving your marketing campaign, now is the time to do so.

Here are 7 digital marketing trends to look out for in 2022:

 

1. Artificial Intelligence (AI)
   

AI can automate strategies in your campaign. It can analyze data faster to for you to see keyword metrics and rate of visits. It can also evaluate your customers’ purchase history and consumer behavior.

Using AI can help you provide customers with the right product at the right time. This can help you gain more sales and more loyal customers. It can also help you understand your customers’ needs and wants without overwhelming them with satisfaction surveys and feedback forms.

2. Trendy Influencers

If there’s anything that attracts people online, it’s influencers and trends. Combine both to try to go viral.

Partnering with influencers can help you get famous online. For example, you can hire an influencer to model for your next line of merchandise. You might also want them to feature your product in their next vlog.

Getting the right influencer is first thing you must think about. Who’s the face that’s perfect for your brand? The more appropriate they are to your branding, the higher the odds of you going viral.

 

3. Personalized E-mail Marketing
   

Emails will never die. It’s the way of life for communicating professionally online. Generic email templates are a thing of the past. Personalized emails are what’s hot on the virtual mail room now.

Using automated technology, you can view the browsing history of your customers when they visit your website. Based on the metrics, you can see what product page is the most visited and you can even see how long they stay on each page.

With that information, you can write an email that talks about what they’re really interested in. It takes time and effort to craft personal emails, but the return on investment is worth the hard work.

   

4. Video Advertisements
   

Creativity is what makes people watch you online. If you’re creative enough to naturally insert an advertisement in your video, your customers will be more interested to not skip your ad.

Youtubers are one of the most creative people to insert ads in their videos. For example, pranksters who can spontaneously promote a product or a service in the middle of a prank. Viewers think that they’re just going to randomly prank someone, but they’ll actually blurt out a quick ad in the middle of the scene. It’s the best of both worlds since they got to promote their sponsor and do a funny scene at the same time. 

5. Chatbot Help
   

A specialized form of virtual assistance – a chatbot is your 24/7 online concierge. They communicate with customers by answering their questions in a few seconds.

Mostly chatbots are text-based, but some can talk via voice chat. It’s one of the most convenient ways to find what you’re looking for online. If you install them in your social media page or website, your customers are sure to get what they want. 

  

6. Voice Search
   

Voice-activated software is taking household assistance to the next level. The Amazon Echo is one of the most famous products that has voice recognition. With just a simple voice command, you can order something online.

You might want to consider this feature for your website or mobile app. This feature not only makes things easier, but it also makes the selling and buying process faster.

    

7. NFTs and Crypto on Socials
   
   

If you don’t invest on cryptocurrency and NFTs, you might want to consider starting now. These two innovations can help you sell your brand beyond your products or services.

With Twitter already allowing users to tip with Bitcoin, we may see crypto becoming the official currency of social media in the near future. Just imagine buying products on Facebook marketplace using Bitcoin.

As for NFTs, Facebook is promoting the use of NFTs in the Metaverse. We can expect more businesses to develop their own NFTs to sell online.

Marketing in the future will be completely digital. So, now’s your chance to start brushing up on these trends. If you need assistance, you can consult our team of digital marketing experts. Send us a message here.