Gain Clout with These Company Video Ideas

Jigger | March 12, 2022

Do you want to go viral?

Try producing a video to gain clout online. Filming a company video takes a lot of work, but the return of investment is worth it. It can help you increase brand awareness among your clients and help you boost sales.

Here are 10 types of videos you can make to promote your brand. 

1. 30 Seconds of Fame

Short-form videos, also known as spot, are usually made for stories on social media.
 

All it takes is 15 to 30 seconds to promote what you offer. You can show a quick rundown of your products or a new announcement about your business in that short time. It’s perfect for an IG story or a TikTok video.
  

2. Explain Your Brand

If you have a product or service that needs detailed description, explain it on video. You can put it on your website’s homepage or product page so that your customers are easily guided.
 

It could have a voiceover or animation that simply explains what you offer. You may also opt for it to be a live-action recording, illustrations with captions, or any other visually appropriate format for your brand.
    

3. Product Demo

When demonstrating how something works, don’t tell but show.
 

Show off your goods’ special features and benefits. If you’re going for live action, use the proper angles like a top view shot of your product. If you’ll make it animated, make sure you label the parts of your product with arrows and captions.
 

4. Culture in Action

For company culture videos, you’re not selling your products or services. You’re marketing your entire brand.
 

It’s not only for new clients to be acquainted with your brand. It can also be for new employees that want to join your business. Showing your passionate employees in action can highlight the core values of your company.
  

5. Behind-the-Scenes

Showing how your products are manufactured and distributed can make your business more trustworthy for your clients.
  

A commissary kitchen, for instance, is the perfect setting for this video. Here, you can highlight the quality craftsmanship and health and safety protocols that are followed.
      

6. Let The Customers Talk

Your customers can talk about your brand’s success. They could tell a captivating story about how they couldn’t have done it without the help of your business. They can also mention how they would highly recommend your brand to other customers.
 

This can make new customers excited about availing of your products or services. They’re likely to imagine themselves have a similar experience from the stories of your existing customers.
  

7. How About the Employees? 

The people in the office aren’t just there to make money. They are the heart and soul of your business.
 

An inspiring story from a manager or an employee can show how passionate they’re for the brand they’re representing. Watching them tell a story adds a human touch to the operations of your company.
     

8. A Series to Binge

Give your customers a series to binge on by having your brand’s very own web series.
 

It takes a lot of production, but it’s a fun way to promote your brand. Think of it as a limited series that’s about your brand. It can be a series of episodes of a person shopping for the best shoes to wear on his first date. It could be about the adventures of a chef who needs to buy new kitchen equipment.
 

It all depends on what your product is, so get those creative juices running! You might also want to release an episode once a week, so that your customers are reminded about your brand each week.
        

9. Mini-Documentary

 A short documentary features the history of a certain part of your business.
 

It can be an in-depth look on the origin of your business and where you’re now. It could also show how your internal operations progressed from day one to the present. A mini documentary is a great way to show how you can inspire others to work hard in life.
 

10. Short and Sweet Film

Using your brand as the main element of story is great for a short film. It’s going to be expensive, but the results will help you improve on sales and marketing.
 

Think about one of your products being at the center of attention. It can be used in a story of a young boy buying a gift for his mother’s birthday. The more relatable your plot is, the better your brand will look.
 

Looking for a professional team of videographers? We’ve got you covered! We have a team that can produce videos that will help you promote your company creatively.  Follow us on Facebook and Instagram to see our latest videos.