Jigger | February 23, 2022
Anyone can judge a book by its cover.
People on social media do this almost every day. The stories or photos you post online can give a first impression of who you are. When it comes to photos, you always want the perfect shot that shows who you are.
It’s the same thing for product photography. Your product photos should quickly grab your customers’ attention. If it makes them stop scrolling down their newsfeed, you’re on to something.
Thinking of ideas for your next product photo shoot? We’ve compiled 10 ideas that will make your products eye candy.
The background of your photo adds a story.
Picture a tall glass of ice tea on a beach or a freshly brewed cup of coffee beside a big breakfast plate. The settings where these two beverages are placed in can invite people to drink them.
The environment of your photo can help customers imagine themselves in it. So, don’t sell a car, sell a road trip with memories that last a lifetime.
It wouldn’t hurt to tilt your camera to create an interesting view.
For example, a top view shot can eliminate eye-level perspective and make your product the subject of the photo. Usually, this can be done by laying your products on a flat surface. This is attractive and relatable since it would give people an idea of what it would look like laying on their bed, floor, or table.
Props can help your customers imagine the many benefits of your product.
You can add fruits around a fruit-based drink to show how organic your ingredients are. However, be careful on adding too many props because it can make your photo seem too crowded.
Always leave space between your props. You may use a combination of small and large props or props that have different colors to add contrast.
Capturing your product in action shows what it can do.
Basketball shoes can be pictured on a player that’s about to dunk. You may also show how sunglasses can help a person see better on a sunny day. It’s all about picturing what your customers want or need from what you’re selling.
Pictures are what people can relate to.
Taking a picture of a person using your product can make your customers relate to it. It adds a recognizable aspect by letting your customers picture themselves using it. For example, a chef using cooking equipment or a model wearing the clothes you sell.
Super close-ups are called macro shots.
A shot like this can awaken your customers’ senses and encourage them to buy what you’re selling. A macro shot of the wheels on rollerblades or grill marks on meat can remind people of what they can expect at a weekend barbecue.
People want to get what they see. So, showcase product quality through photos.
For example, you can display the fluffiness and creaminess of ice cream by taking a macro shot when its scooped. A textured shot like this is both realistic and pleasing to the eye. Don’t just show what’s in the jar, show how appealing it is as possible.
When buying online, people look at as many pictures as they can.
It helps to show all the various products you sell. Don’t rely on your customers to think of the other color variations. It’s better to show them on photo. Lining up the different colors of your product and taking a creative shot of them can help customers pick their preference.
Post-production of your photos is where you can get more creative.
You can photoshop the background of your pics to make your product stand out. You can also adjust the lighting and saturation to make it look more vibrant. It really depends on how you edit your photos. Always keep your brand identity in mind so that it resonates well with your product pics.
If you need help with taking product photos, we’re the perfect team for you!
At deepconnex, we have a team of professional photographers that can add character to your products. Our team is familiar with all the technical aspects that come with product photoshoots. Just let us know what your brand identity is, and we will take quality photos that will help you sell. Check out our portfolio now!
Receive weekly blogs and updates.
Do you want to go viral? Try producing a video to gain clout online. Filming a company video takes a lot of work, but the return of investment is worth it. It can help you increase brand awareness among your clients and help you boost sales. Here are 10 types of videos you can make […]
Jigger
March 12, 2022
Written content and eye-catching images never fail, but is there a way to up your marketing strategy? Absolutely. Hit record and let’s start shooting! Incorporating videos in your content marketing is adding the best of both worlds! It’s enhancing your written content, emphasizing its meaning. And it’s making your images come to life. We all […]
Alejandra
December 8, 2021