4 Reasons to Invest in Video Marketing

Alejandra | December 8, 2021

Written content and eye-catching images never fail, but is there a way to up your marketing strategy? Absolutely.

Hit record and let’s start shooting!

Incorporating videos in your content marketing is adding the best of both worlds! It’s enhancing your written content, emphasizing its meaning. And it’s making your images come to life.

We all know that video creation can be overwhelming. You need to plan out a script, props, lighting, background music – the whole nine.

But trust us, your first video is where your journey in video marketing begins.
 

Ever since the COVID-19 pandemic hit, businesses have been adapting to the online setting. Thinking of new and innovative ways isn’t entirely easy.

But here’s the thing, all you need is a mobile phone. With that, you’ve got the world in the palm of your hand.

You may think that you need all those professional cameras and setups, but for a start, even using your phone to record a short video advertisement for your business is a big step. 

Invest in Video Marketing. This will create more opportunities for your business. 

How? Here are our 4 reasons to convince you!

Creativity Never Stops

Blocks of texts and multiple pictures can give your market a difficult time digesting all the information.

Did you know that 94% of video marketers have said that videos helped increase user understanding of their product or service? 

A single video can hold a ton of information, but it’s all about how you present it.

Take commercials for example. They don’t just show you a product and discuss it. They have a 15-second skit or they even show a completely innovative way to use their product.

And this is what the market wants.

You have to get them hooked to your video and make them understand something that words could never do.

Intention, Authenticity, Strategy

These next three elements would serve as your guide when you make your first video. Let’s keep it straight to the point.

Intention: Do you want to teach how your new product works? Are you introducing your business?

Your purpose starts your entire plan. Give your viewers a clear picture of the message you want to send.

Authenticity: Be real and be your business.

You can have video content posted all over your pages, but if it doesn’t resonate, what’s the use?

Strategy: Make them watch from start to end. 

See the latest trends and pattern your video content with that. This would boost your views and engagements

And it would even lead to more shares!

Building a Connection

Videos are like live conversations.

Your market should be able to feel the intensity and excitement about what you’re trying to sell through your video.
 

Clear communication leads to understanding and this finally leads to a connection. 

Still with us? It’s now time for our final reason.

A Stronger Call to Action

64% of consumers say that watching a video on Facebook influenced them to make a purchase.

Video marketing is a whole other level of expression and educating your audience. Deconstruct what you’d usually say as a regular post in a much clearer and creative way.

Entice them with how you present your business and the interest will kick in. 

Now, with those reasons, you can see just how Video Marketing can change the game.

So start channeling that creativity and present your business in a whole new way!

Let us know what you think about Video Marketing! How would you incorporate this into your business platforms?

You can also click here to see what deepconnex has to offer to give you a head start!