FB pages and IG Pages: No One Wins, It’s a Tie!

Alejandra | October 26, 2021

You read that right, it’s a tie! Because you want to know what matters? It’s not the platforms you’re on, but the skill of adjusting from one to another.

We’re all aware of what social media can do to your business. What’s more now, during this COVID-19 Pandemic, the latest technology trends are your ultimate necessity. 

In this blog, we’ll be looking into two familiar pages: FB pages and IG pages. We’ll talk about their specific needs and the way to approach their features.

Source: https://lexitonmedia.com/blog/business/5-social-media-platforms-your-business-should-be-using/

We’ll start with your FB Page. 

On The Right Track: Your FB Page

Welcome to the starting line! It’s time to run your FB Page!

In 2007, Facebook launched its feature of pages for businesses. As of now, there are more than 200 million small businesses around the world using Facebook’s tools. 

It skyrocketed their engagements, pulled in more leads, and expanded their reach. 

How? It’s all about the strategy and approach. Once you’ve got your plan set specifically for your FB Page, popularity and relationships will follow.

Here’s what it’s all about: 

Content over Visual Appeal

We’re certain that you noticed the type of collaterals on an FB Page. At most times, it’s not entirely focused on visual appeal when compared to Instagram. 

And this is one of its main distinctions. 

Your FB Page should be a venue for attracting customers through the meaning of your content. 

Source: https://blog.creatopy.com/animated-facebook-ads/

And keep this in mind: Ads are everywhere on FB. If you want to make your page appealing, make your content less promotional and shift to making it explain your brand.

And for captions? You’d notice that IG posts have the tendency to use emojis as captions. 

But with FB, that’s not the case. You have to use this as an extension to explain your content further.

Here’s another thing you should know about Facebook:

46% of individuals ages 65 and older use it. 

If you want to expand your reach, align your content with the needs of these age ranges. You never know how they can boost your business page! 

Page Features

Aside from the usual bio, you have to complete 15 steps to make sure your page is fully equipped.

Display your email, link your website, offers, and even insert a shop feature. Build your network one step at a time.

But we don’t stop there! Take a water break and head on over to a whole new race. 

Another Round: Your IG Page 

It’s Round 2 and if you’ve made it to your IG Page creation, you’re ahead of the rest!

Before going through the features, what’s the first thing you’ve noticed when it comes to IG? It’s all about the visuals.

Source: https://t2conline.com/5-tips-to-grow-followers-on-instagram-that-work-in-2019/

Instagram is the only platform with a unique grid-like feature. And this does wonders to your business. 

So here’s the star of the show: Visual Content. 

Yes, a picture says a thousand words, but you have to make sure it speaks about your brand. Every element on your collaterals has to have a purpose. 

And that’s how to start formulating a brand.

Another runner-up for IG is the stories and highlights. 

Instagram Stories had 500 million monthly active users in late 2019.

Stories and highlights on your IG page not only enhance your brand but this interaction builds a connection with the market.

Label and fill your highlights with videos that matter. Create a relationship with your audience and they’ll end up watching them like their favorite T.V. series!

And let’s not forget one more winner in this race: hashtags.

In every post on your IG Page, add trending hashtags. It’s the sole factor that’ll expand your reach.

To know more about IG Marketing, you may be interested in reading this blog: Quick Social Media Tips: Instagram Marketing 

Keep Them Running!

Once your business is locked in with their FB page and IG page, don’t stop running it. 

Source: https://www.searchenginejournal.com/why-social-media-is-important/285809/

So now you know the major distinctions. Let’s sum it up.

For FB Pages:

• Educate through content.
• Aim to reach a wide demographic.
• Complete your business page requirements.
  

For IG Pages:

• Speak your brand through visuals.
• Post stories and highlights often.
• Use the trendiest hashtags.

And it all boils down to this: You’ve got to keep both as active as possible. 

So, what’s your take on these social media pages? We’d love to hear your thoughts!

And if you’re interested to know about deepconnex’s Social Media Marketing Services, Click right here!