Quick Social Media Tips: Instagram Marketing

Alejandra | July 18, 2021

Instagram is such an evolving platform.

It has many features to help businesses grow. It holds an enormous opportunity for e-commerce businesses to present their products and services through a new strategy – Instagram Marketing. We can all agree that IG just has a certain feel to lure people in; what more if the user is an online shopper.

So when it comes to using this innovative channel, you’ve got to first understand how the Instagram Algorithm works.  

Source: https://magenticians.com/instagram-marketing-ecommerce/

Now, how should you take advantage of your business’s Instagram page using the algorithm? Learn about these 4 aspects and you’ll find yourself understanding them in no time!

1. Content

Audiences need quality content.

So, sell your content right. Make it relevant, interesting, and true. When users see your eye-catching IG posts, they could like, share, or comment on them. The algorithm takes note of all these interactions. It remembers what users engage with so that it could show other posts related to the ones the user interacted with.

There are so many features that’ll make your audience interact with your IG posts. One of the most important ones are hashtags. Adding the right hashtags to your content will make it easier to find, plus going with current trends will definitely attract more potential customers. 

Source: https://sharethis.com/best-practices/2020/10/instagram-marketing-tips-for-2021/

You’ve got to remember that once you’ve reeled them in with how your brand looks, seal the deal with your content and what you have to offer.

Let’s move on to something that matters just as equally as your content.

2. Feed

When it comes to your feed, your entire layout and aesthetic can make your audience stop scrolling and visit your profile. 

It’s really simple for users. If they like what they see, then they’ll want to see more. However, if they aren’t interested at first glance, you’re already losing your chances. 

What’s special about IG is its layout. With the grid layout, you have the freedom to pan out how you’d want your feed to look like. Each of the images work visually on their own, but as the tiles are taken as a whole, it should bring out an aesthetic look to it. 

Everyone’s about color schemes these days. The design of your grid shows how you want the certain colors to be “worn” by your profile. Emphasize this by strategically planning your posts in a cohesive manner. The way you design your grid will influence which of your photos stand out and how you want it to do so.

Always keep in mind: The better your feed looks, the more interactions you’ll gain.  

Still with me? It’s time to talk about your Instagram Stories!

3. Instagram Stories

IG stories build the relationship between your business and your audience. We all want to know what goes on behind the scenes. We’re intrigued to know the process of our favorite products and who exactly are the masterminds behind them. Your audience wants to know you not just on the business side, but on a personal level.

Raw and authentic footage makes the audience feel like it’s an actual conversation between you and them. For instance, you can add a personal touch to your stories by showing snippets of your outreach programs or uncut interviews of clients that talk about success stories with your business.   

The key with stories is to post consistently. Consistently showing up on their feed gives your audience more opportunities to interact with your content, which could positively affect your viewership and impact. 

And finally, we move on to…

4. Instagram Analytics 

Monitor your engagements and document how often your audience is interacting with your posts. Using the algorithm is all about these analytics. 

Source: https://backlinko.com/instagram-marketing-stats

These sectors of analytics will be your guide to effectively use the algorithm and to have a solid Instagram Marketing practice:

1. Audience 

We’ve been mentioning this throughout the blog. That’s because you need your audience to help drive everything on your page.

Knowing all about customers will make your content more relatable than ever. You have to find the pattern of when your audience is most active and understand what type of content they engage with the most. 

2. Hashtag Performance 
   

Another important factor to look into is your hashtag performance. Remember when we mentioned using the right hashtags? 

Always research the most popular and trending hashtags that relate to your business. Track the hashtag performance and see just how effective it is. This way you’ll be able to reach audiences on a larger scale. 

3. Engagements 

How many likes, comments, and shares do your posts gain on Instagram? Engagements give you the advantage to monitor these aspects. 

Understand your audience and classify which specific types of content they engage with the most. With the algorithm, you’ll be able to note how active your followers are and what posts make them active. From here, you’ll be able to filter out what you should completely eliminate or what you have to further improve. 

Source: https://store.magenest.com/blog/instagram-marketing/

Instagram gives a whole new meaning to the digital market in the 21^st century. So if your business isn’t on it, you’re already missing out on many opportunities.

Still not convinced? Check out deepconnex’s social media marketing portfolio. We have worked with a broad range of businesses that focus on a wide target market. 

If you need assistance with your social media marketing, visit our social media marketing service page! 

So after all this, how powerful do you think IG truly is? Email us about it!