Why Small Businesses Need to Hire a Graphic Designer

Alejandra | June 14, 2022

“What should I set as my priorities?” This is the question that most small business owners ask the moment they decide to start.

 Because naturally, small businesses don’t have a big budget or all the resources as compared to bigger ones. So this question gets the ball rolling.

 

But as the title of this blog mentions, small businesses need to hire a graphic designer. 

I know what you’re thinking, “Can’t I just create all the logos, packaging designs, and collaterals myself?” Well, you can, but visual brand identity is crucial. 

For instance, Logos aren’t just logos. They have to be designed with the right key elements, colors, and structure to appeal to the public.

You have to make sure that all of your graphic design elements give a sustainable, long-lasting impression on the market. And that’s not an easy task.

With the age of digital marketing and social media, things can die down easily. Or in other words, your market can get bored in minutes.

But a professional graphic designer can lead your small business on the right path, and keep it afloat. They have a lot of past experience and can present numerous visual ideas to you. 

So to all you small business owners out there, keep reading and you’ll understand why hiring a graphic designer is an absolute necessity. 

1. It’s all about first impressions
   

First impressions are powerful and it’s the first step of your customer’s journey.

The market always judges by sight. It’s all about what catches their eye. 

The visible elements of your business page, like the color of your logo, the typography in your collaterals, or the surface of your web design should further persuade them to click your page and stay on it. 

A graphic designer knows how to present a business. They know the perfect balance when it comes to attracting what your audience likes. 

So for that unforgettable first impression, you really do have to invest in a graphic designer to make it as impactful as possible.

You may want to read next: 4 Popular Web Design Concepts 

2. Your brand needs a consistent online presence 
   

According to Cision, “76% of consumers look for a company’s online presence before visiting in-person”

And as a small business, a consistent online presence can highly expand your reach.

So how can you increase this presence? By being an active business.

 But you have to keep in mind that this doesn’t mean posting something every minute of the day. Your posts need to have meaning and a reason.

Speaking in the context of graphic design, every post you put out has to have the potential to engage and bring your customer toward a call to action.

What do your collaterals contain? How pleasing or inviting are they?

These are the stepping stones in building your online presence.

Not to mention, these graphic designers are always up to date when it comes to all the graphic design trends.

Your small business needs these graphic designers to construct a unique approach for your business that keeps your market up to date and interested.

3. It saves you time
   

And I mean, a lot of time. 

Yes, you could do your own designs through Adobe applications or even through Canva, but you shouldn’t rush it, especially if all you have in mind is boosting your online presence. 

You can’t just place a bunch of text and images on a page. They have to be systematically thought out and patterned to specifics. 

Do you also notice how versatile the Instagram grid layout is? Graphic Designers take major note of that. 

That unique feature can make your IG page ten levels more appealing. 

They can create all these unique concepts that play around with the feature and strategically set posting schedules to match up with your desired outlook of the page.

This is why it’s best to leave this process to the graphic designers since they’re already skilled in this.

All you have to do is clearly state your vision, idea, and purpose.

Which brings me to my last reason…

4. Ideas and inspiration
    

All small businesses want to last and create a big name for themselves, especially for expansion and growth.

 But it’s impossible to not run out of ideas. There’s always that bump in the road. 

This is why you’ll need more views. And more specifically, a professional view to help reach this goal.

A graphic designer is extremely skilled and knows the ins and outs of creating amazing material.

The variety of designs they’ll show you will further result to even more ideas on how you can change your style from time to time.

Check out how deepconnex’s graphic design team presented a variety of outputs to The Gym Store:

So what do you think about prioritizing a graphic designer for your small business? Share your thoughts!

 And if you’re in need of some inspiration, check out deepconnex’s portfolio!

And! click here to see our graphic design services that will surely enhance your visual identity and focus on what brings your business to the right path!