Alejandra | January 25, 2022
Welcome back to Graphic Design 101!
In part two of this mini-series, we’ll talk to you about 4 graphic design trends that should stick around for 2022.
Now, with all the major changes this year, everyone is stuck at home, businesses having to immensely adapt to the online setting, it was an absolute challenge.
We’d do all we can to keep our content interesting and inviting.
This is where we leverage creativity.
According to Exposure, 94% of first impressions are related to design. And once you’ve locked in those impressions, you have to start getting engagements.
To do this you have to know what your market likes, or better yet, what catches their eye and makes them glued to their phone screens.
You have to understand how they like to digest their content. Get to know their process.
But here’s something to think about too: when do you know if you should stop with a trend or keep it going?
It’s all in the market’s reaction to it.
The latest graphic design trends are all about enhancing what’s already visually appealing.
These 4 graphic design trends are what I’m talking about. Its foundation was something so simple, yet digital artists have found an abundance of ways to up its game.
Let’s take a look at them and see why they should stay for 2022.
Who knew a basic shape could turn into such an intricate element in graphic design?
There’s truly an art to it.
Using geometric shapes adds structure to a visual. It’s taking something common like a straight line or square and seeing what else it can resemble.
Large blocks, solid colors, and curves mixed together to form an even bigger picture that can be the face of a business’ collateral.
If you’d ask us, this graphic design trend should remain a frontrunner because it just goes to show how such elements can be elevated.
It’s simple, yet there’s a construct to it that’ll surely be eye-catching towards your market.
Check out here how deepconnex used geometric shapes in the unique packaging for St. Bars!
Speaking without saying a single word, this is the power of typography design.
For instance, you’d notice how bold font is often the partner to the other elements of graphic design. This is because it shows urgency and emphasis.
Talking about typography, 2021 has started the trend of text-heavy content.
This may sound like plain elements in a video, but that’s not the case. A lot of content has started stepping up their game in adding motions to text.
Typography is so versatile it’s both content and an attention grabber.
The possibilities are endless.
Seeing leaves, branches, and flowers fill us with what we’re missing out on when we’re forced to stay home.
This aligns with the trends of minimalism, like muted color schemes and natural ambiances.
Thinking about it, businesses can incorporate these small aspects of nature into their ads or collaterals since it gives off a fresh look
It’s a certain technique that brings a sense of calmness and familiarity.
And we don’t know what 2022 holds, but it’s best to make our audience feel something through the design we put out.
It’ll definitely be something that makes them stay.
Digital art has been going places this 2021. What’s more, this 3D design trend makes the market go crazy!
This layer of creativity gives so many opportunities for a business to bring out its imaginative techniques.
Combining 3D objects with photo images, illustrations, and 2D designs. Adding depth and a touch of reality with innovative, imaginative techniques.
It’s all in that texture, pattern and animation. If you want your audience to stop and stare, this is exactly the trend you have to get the hang off.
Trends come and go, but you have to know when they really just work.
Tastes change, technology upgrades, and techniques evolve.
But we guarantee you that these four graphic design trends are the foundations your business has to keep.
Now, what do you feel about these trends? How does your business take advantage of graphic design? Let us know! If you wish to enhance your business’ graphic design, be it logos, packaging or collaterals, click here to see what deepconnex can bring to the table!
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