What Exactly Qualifies as Content?

Alejandra | September 10, 2021

Content sells.

According to Point Visible and Content Marketing Institute on SeigeMedia, 70% of users prioritize content quality over quantity, while 92% of marketing specialists reported that their company views content as a business asset.

Instead of telling the masses that your product or business is “perfect for them,” you have to show it. Your website’s content is the best way to increase your brand awareness, traffic growth, and customer leads.

Source: https://www.salesforce.com/ca/blog/2019/04/content-marketing-strategy-create-one.html

You may be thinking that web content is whatever your business sells. This is a common mistake. For example, a company that sells cheesecakes in a jar should have a completely different marketing approach from an established company that deals with automobile manufacturing. 

Understand that each business has its own strategy for content – it’s never the same. So ask yourself this: 

“How should I be creating a brand that’s unique for my business?” 

The answer depends on your content. When creating content for your brand, you must understand what your audience needs and wants. What market do you specifically want to attract? It’s impossible to get your content right without analyzing your customers’ motives first. 

Take the time to do research. 

Source: https://www.searchenginejournal.com/unexpected-content-marketing-skills-to-build/391947/

Before we talk about a couple of core elements, here’s a quick tip for you: 

Consider making your content have a conversational tone. 

Think of it as having a one-on-one conversation with a customer. Your process of brand creation will seem to find its own calling and not pattern anywhere else from other companies.

And by the way, there are so many forms of content marketing from blog posts, to whitepapers, infographics, and illustrations. You have such a sea of opportunities! You’ve got to try them out and from there, see what sparks your customers’ interests to make them stay for more. 

Are you following so far? Let’s now talk about these two core elements. 

Boosting your conversions

Make your content valuable, specific, and consistent. 

Keep in mind that whatever you put out in your platforms reflects your business as a whole. Every image, sentence, and header you place on your feed counts. Aesthetically-pleasing graphics are a major attention grabber.  Once your audience notices this, they’re more likely to give their full attention to you. 

This factor is also called the audience response. You’ll have to create this certain connection that’ll make them initiate the move to reach out to you. When you’re talking to customers, try your very best to avoid that copy-paste message routine. Everyone has a different story so make sure you listen to your customers and reply with the right solution to their needs or wants. They want to know you’re listening and not just selling. 

Source: https://www.mailmunch.com/blog/content-distribution-strategies/

Building links

Backlinks are links that provide a connection from one website to another. These links are vital since they signal Google that another website finds your content valuable enough to link within their own content. Your goal here is to create content that others would want to be associated with enough to link to their own site. 

This is how much well-thought-out content matters. The more publicity you get, the more you can improve your content to complement your audience’s needs and wants. 

Now after saying all that, I want you to think about your business. What kind of content could spark the interest of your audience? Let us help you out there!