How to Use Tiktok to Promote Your Business

Jigger | March 24, 2022

Did you know that Tiktok has over 2.6 billion downloads worldwide?
 

Its largest demographic comes from the Generation Z group from 18 to 24 years old, followed by teens from 13 to 17 years old. So, why is this app so popular among teens and young adults?
 

Initially, the app was used for dancing and lip-syncing videos. Now, the app has evolved to videos that promote viral challenges and is even used as a source for current events.

Another popular way it’s used is for business. Many brands are using Tiktok as an innovative video marketing tool. Here are some ways you can use Tiktok for your brand to go viral:
 

1. Your Brand. Your Character. 

Whether you want to promote advocacy or support a movement, customers will relate more to you if you show a humanistic aspect of your business.

For example, if you promote getting vaccinated or how to spot fake news, your audience will see your brand as trustworthy and socially responsible. It really depends on what you want to promote, but just keep in mind that your brand’s image can create long-lasting relationships with your audience.
     

2. Work Your Magic

Tiktok isn’t a place for fake smiles. It’s a place for genuine entertainment and fun expression.

With a younger demographic, you might want your content to be more youthful. If your brand has an office pet or a mascot, for instance, you can make it the center of attraction. Film videos where your pet or mascot is dancing or welcoming people to visit your store. The more adorable your videos are, the more chances of your brand becoming Tiktok-famous.
   

3. Get in With the Hype

If you’re having trouble coming up with something unique, it won’t hurt to join the bandwagon. It’s not original, but you can always add your own spin to what’s already viral.

Tiktok is based on hashtags and community engagement. You could try a hashtag challenge or a trending dance to a famous song. Posting this kind of content helps you stand out from competitors. So, try to experiment with what’s viral and don’t be shy to act playful to show a silly side of your business.
     

4. Share User-Generated Content

It takes time to produce something creative that would make you viral. If you need a boost, consider sharing user-generated content (UGC). This is one way to get free advertising on Tiktok for your brand.
  

Let’s look at what Nike has been doing. Rather than posting their own content, they’re taking advantage of UGC. Search #nike to see what we mean. When you search it, you’ll find out that there are over 929 million users on Tiktok that view it and millions of videos use the hashtag. If you scroll down, you’ll see videos of people wearing Nike products while dancing and taking part in challenges.
     

5. Use Influencer-Created Content

You can seek help from influencers to stretch your reach. The more famous the influencer is, the more expensive their price is. You’ll have to set a side a lot of money for this, but its return on investment is tremendous.
 

If you have a little budget for it, you can contact micro-influencers. They may not have a huge following, but they have what it takes to get your brand out there. Make sure you consider someone who is in the same niche as your business. For example, if you sell make up, you can partner with a celebrity that endorses beauty products.
 

6. Pay for Tiktok Ads

If you have more money to spare, you can pay to have your content shown to your target audience. Here are several ways you can pay for ads:
 

• Local Ads

This ad can play between other users’ content. It can run from 9 to 15 seconds and include links to your account.
   

• Brand lens

Here, you can design a filter related to your business. Your followers can use the filter on their video to promote your brand.
  

• Brand Blast

You can show your ad on your audience’s feed even before they see other content. The ad is linkable to your page and can only show once daily for that specific category.
  

• Sponsored Challenges

You can pay to have your own hashtag challenge and obtain a brand banner. When your audience taps the ad, they’re directed to your videos that explain and show the challenge while promoting your brand.
 

Still deciding on how to use Tiktok for your business? Our social media team can help! We can guide you on choosing the best ways to go viral on Tiktok. Book an appointment here.