How to Use Emotional Marketing on Social Media

Jigger | June 8, 2022

Anyone can tell a story.
 

Whether short or long, you can narrate events any way you want. However, it takes skill to tap into your audience’s emotions. What do you want your customers to feel towards your brand? Do you want something from them? Or do you want to make a name for yourself? This is where emotional marketing comes in.
 

What is Emotional Marketing? 

Based on psychological aspects, this type of marketing uses creative methods to motivate customers to do something. It could be a visit, click, donation or other activities that help your business promote something new or old. 

Social media is the most conducive platform for this method. Posting pictures or videos that evoke certain emotions can help your brand appeal to customers. So, how do you do it? We’ve got you covered. Here are five ways to build a positive emotional connection with your audience on your socials.

1. Emotion Over All 

Fear. Anger. Sadness. Happiness. 

These are the four most common emotions that induce a reaction on social media. Without a doubt, it’s safe and easy to post content that make people smile. Content that brings up happiness makes your audience feel light-hearted towards your brand. 

You can use the other emotions to your advantage as well. For instance, fear can convince people to act on something. By creating a compelling message, you can dismiss the fear of your customers by showing them how to feel protected. 

For instance, if you’re selling face masks, you can share videos or infographics of how COVID spreads when people don’t wear mask. Showing this kind of information can persuade people to follow protocol by always wearing a mask when meeting people. 

2. Plan it Out

Don’t just post random content. You need a clear strategy for your campaign. 

Emotional content must be powerful enough for your audience to respond. You can make an impact with these four steps. 

1. Set an objective with a clear result. 
2. Make your audience feel. 
3. Tell an engaging story that your audience relates to.
4. Send a call to action. 
   
   

Use negative or positive triggers to add character to your content. Complement your captions with visual imagery or videos to get your messaged noticed. 

3. Be Relevant 

Share content that your audience can identify with. 

People that have a strong emotional identity with your brand are loyal. They are the ones who always view your stories or react to your posts. They can even share your content by asking others what they think about your brand. 

Speaking of sharing, remember what Coca-Cola did? 

They had one of the most effective campaigns that made people buy coke to share. It was the “Share a Coke” campaign that added a personalized touch to their product. By printing names on their product, they helped people have more personal relationships with their loved ones and inspired millions to share moments of happiness with a coke. 

4. Add a Human Touch

Customer experience is a top priority in marketing. 

Harnessing a memorable experience on social media takes skill. Specialized manpower is needed to ensure that customers are satisfied on socials. A professional social media team that ensures customers get that “wow” experience are the right people for the job. They are knowledgeable with what, how, and when to post on socials. 

Our social media team at deepconnex can analyze your target audience to include the right emotion for each post. They also ensure that your content on social media is well-designed by following your brand’s style guide.

5. Consistency is Key
   

When posting about the same idea, don’t share the same message repeatedly. Be creative on sharing the same thought in a fresh concept.

Constantly publishing content is a great way to stop people from scrolling on the feed. They’ll notice the theme of your messages and look forward to future posts. When you show them other aspects creatively, they’ll feel engaged by clicking like or becoming a follower. So, follow your schedule of posting and see the difference as your content gets noticed online. 

The true essence of social media lies in the emotions that move people to believe that your brand means something. Use the power of social media to create strong connections that last a lifetime. 

So, what are you waiting for? Hit us up here for us to manage your socials.