How to Social Sell in 6 Steps

Jigger | January 30, 2022

Meeting new people will never be the same. Jam-packed seminars and meetings are not going to happen these days due to the pandemic. It was so simple to hand over your business card to the many people you meet face-to-face.

Now, we’re limited to online gatherings like webinars and zoom meetings. However, it isn’t so bad at all! The online realm has countless benefits for you to broaden your network. One of the best ways to do so is by social selling.

What is Social Selling?

It’s all about… 

• Building professional relationships 
• Showing what your brand has to offer  
• Using social media to find business opportunities
  
  

Social selling has risen to new heights because of the pandemic. Long gone are the practices of hard selling tactics like cold calling. Today, online channels like LinkedIn and Twitter have evolved sales strategies. Using these online channels can make you stand out from your competitors who still use traditional sales tactics.

Here’s our step-by-step guide on how to start social selling:

Step 1: Know Your Goal

First things first, ask yourself: “What do you want to achieve?”

Think about the future of your business. Where do you see your sales reaching after a certain time? How about your client network? It’s best to focus on one aspect of your business at a time.

After knowing what it is, you must think of how you will make it happen. You could write a concrete plan of action on how you’ll achieve your goal. Be specific with what you’ll do so that you can plan accordingly. Asking help from specialists in your field can inspire you to find what’s best for business.  

Step 2: Choose Your Network

Social media is now a hub for business-to-consumer (B2C) and business-to-business (B2B) marketing. Decision makers and business executives are usually on Twitter or LinkedIn. Here, they can learn from each other and expand their professional network.

Other social media platforms like Instagram and Facebook are more popular with teenagers and young adults. In these channels, you can build a fan base for your brand or contact social influencers to promote your products.

Step 3: Create a Profile

When creating your brand’s profile, take note that first impressions matter.

Make sure that your profile is appropriate for the people you want to connect with. Your profile should help your brand build a good reputation among your prospects. Show that your business can bring something new to the table and be an asset to your clients. Here are some tips for these channels:

LinkedIn (B2B):

• Join groups where your clients interact. 
• Share valuable content to your prospects. 
• In the Experience section, talk about your brand’s success stories with helping other businesses.
• In the About section, write three concise paragraphs about your unique selling point and how you can help a client’s business progress.
   

Instagram (B2C):

• Add a link to your company website. 
• Upload both casual and professional photos. 
• Upload trendy content that appeals to your followers. 
• Post stories that show how your brand makes a difference.
   

Step 4: Engage with Prospects

There’s a fine line between being friendly and being sales-y. Whenever you meet new people online, don’t go straight to your sales talk. You want to get to know the person first. 

Look for industry leaders or influencers that you can work with. You can follow or add them so that they know about your brand. You can also leave useful and relevant comments on their post so that you can build trust. 

Step 5: Establish Credibility
 

One way to gain credibility is by posting engaging content.

You can provide what your clients or followers need. Show them that your brand can address their pain points or urgent questions. If you do this constantly, you will gradually be seen as an authority source. They’ll see that you’re the best brand to go to for their needs.

Step 6: Measure Success
 

Track your progress to know your strengths and weaknesses.

See what works and what you can improve on to use the best social selling tactic. When it comes to social media, you must be aware of your metrics such as:

• Leads (profile visits)
• Reach (number of followers)
• Engagement (likes and shares)
  
  

If you need help in social selling, we’re here for you! deepconnex has a team of social media specialists that can make you a leader in your industry. Contact us here.