How To Balance Online-To-Offline Marketing

Alejandra | February 6, 2022

We want you to think of it this way: online to offline marketing is exactly like digital to physical marketing.
 

It brings the market from your social media platforms of Instagram, Facebook, and digital ads to a physical store.

A lot of marketers would understand that customers often shift between these two forms.
 

Some prefer to shop online, while others would prefer to physically hold and see their purchase.

Here’s something interesting, did you know that, according to RetailDive, 87% of shoppers conduct online research before making a physical purchase?

This is simply the buyer’s journey and it’s your business’ job to find that certain balance between them.

If you’re able to level your online and offline presence, expect improvements in your customer experience, engagement, and especially brand awareness.
 

But of course, we’re all aware of that one major change, the pandemic.
 

This completely diverted business to the online market, but this doesn’t mean completely leaving out offline marketing.
 

There are numerous ways to enhance the customer experience by utilizing digital technology and at the same time, enhancing your business’ physical experience.
 

So for this blog, we’ll give you our main tip on how to balance your online-to-offline marketing strategies.
 

And all you have to know is this: Always have the experience in mind.

Both forms of marketing are equally crucial.
 

And if you’d ask us, one main similarity that they both have is that you need to make your customers stay for more, or keep coming back.
 

On social media , you reel them to your business’ page through witty captions, informative content, and eye-catching collaterals.
 

Even without talking to someone physically, they still have to feel as if they’re having a conversation with your posts.
 

This is where you go on and introduce your store and leverage the way they engage with your content.
 

The end goal is to make them realize the call to action to actually go to your store and make a purchase.
 

This is where offline marketing comes into play.
 

We’d say this is where you live up to your online experience, real-time.
 

But we know what you’re thinking. Isn’t it difficult to create a good experience amidst this pandemic?
 

This is exactly the challenge and you have to look at this in another way.
 

Think of it as an opportunity to come up with more interesting ways to enhance your offline presence.
 

It doesn’t matter the time of day they come, what matters is all about fostering that connection between them.
 

Being genuine with what you’re selling and how you’re selling is the key factor that leans more in offline marketing.

Why? This is because the market judges by what they plainly see and hear. What’s more, if you’re selling right in front of them.

They can make the instant decision to drop the product and leave the store if they don’t like what they’re hearing.

This is why your mindset has to be entirely customer-centric.
 

According to Superoffice, 86% of buyers are willing to pay more for a better customer experience.
 

Exceptional customer experience = Higher engagements = Higher conversion rates

Understand how your market acts in the online marketing setting, and then put that into action when they come to your physical store.
 

This is what we mean by finding that certain level between these two channels.
 

They have to complement each other to your business’ advantage.
 

Do you want to take it a step further? See how deepconnex can enhance your online presence that’ll result in customers engaging with your business even offline.
 

Click here for our full-blown packages!

So now, after knowing this, what’s your take on online-to-offline marketing? What are the strategies for your specific business?