How Do I Generate Leads Through LinkedIn?

Alejandra | November 22, 2021

There’s no other platform like LinkedIn.

It’s not a typical social networking site. This platform is specifically used for professional activity. It focuses on building yourself, together with your business.

We’d consider this as the forefront when it comes to generating leads. 

Now here’s something you should know: according to Hubspot, 65% of businesses say generating traffic and leads is their biggest marketing challenge.

A lot of businesses would get caught up in acquiring the most number of leads they can get. But it doesn’t mean that if your numbers are high, the leads are automatically good. 

Your process of generating leads through this platform will be quality over quantity. 

This is why LinkedIn is a key player. It offers an abundance of tools and features to help your business network, make sales, and build an image.

So how exactly should you start generating leads? You’ve clicked on the right link!

We’ll give you our 5 sure-fire ways to generate leads on LinkedIn!

Build Your Profile

Introduce your business. When someone reads your business’ profile, they have to feel the legitimacy and assurance. 

Make your profile straight to the point and easy to digest. What do you specialize in? What do you have to offer?

Your content has to be as optimized as possible. You’ll be dealing with a large part of the market who has no idea who you are.

Leave an impression on them with the way you present your business.

Another thing, you’ve got to put out content!

It could be a short introductory video or a short portfolio of your past business partnerships.

It all boils down to presenting yourself professionally, yet still giving a lasting impact on a potential lead.

 

Add connections

Every single person who visits your page is a potential lead. You just have to find the right way to connect with them. 

Notice the “People You May Know” section on your profile? We suggest that you browse through that first to initially expand your connections.

Don’t just add anyone randomly – remember, it’s not about the quantity!

Another tactic in adding connections is to start with your current clients.  

This relationship would already benefit you in expanding your reach on LinkedIn. Strangers would see your business is reliable, and it may interest them to know what you’re all about. 

And also, make recommendations. 

Taking some time out of your day to create recommendations for customers.

This will create a relationship that would show the rest of your network your openness and willingness to take partnerships one step further.

Plus, it would up the opportunity for them to return the favor!

Filter-out Your Connections

You’ve made a lot of connections and gained many followers.

But this part is all about strategy.

From all your connections, which companies, or individuals, from the list need your product or service the most?

Filtering out your connections would give you the best possible leads for your business.

Once you get the hang of this, you can use LinkedIn Ads to your advantage – because you’ll already know what niche to target. 

And here’s a tip: choose the Cost Per Click (CPC) process when running ads since you’d only want to pay for the leads that actually engage with your content. 

This improves brand recognition and overall awareness.

Are you following so far? Let’s move to the next one.

Make Follow-ups

80% of sales need five follow-ups, but almost 50% of people only send one.

Your email or direct message can drown in a sea of other companies. Making follow-ups should be part of your routine. 

But of course, pace them correctly. 

Think of it this way: if you don’t do a follow-up, you may be missing out on a high potential lead. 

Join Groups

Join as many groups in your field as possible. 

This would benefit by leveraging your sales. How? You’ll be able to showcase your company’s expertise by joining discussions or even offering your services.

This is the chance to show your skills in interacting and taking note of potential partnerships. 

Talk to the market and slowly bring them a step closer to visiting your page. 

Being active in groups are great for these three reasons:

1. Creating a relationship 
   

2. Strengthening communication and trust 
   

3. Generating them into potential leads
   

So those were my five ways on how you could generate leads through LinkedIn!

I’m curious to know what you think about lead generation in 2021. What are your thoughts on this? Let deepconnex know!

If you want to check out the leads of deepconnex that turned into successful partnerships, click on our business portfolio here.