Email Marketing Just Got Better

Alejandra | January 8, 2022

With the many digital marketing channels, would email marketing be your priority?

Well, it should. 

If you’d ask us, every single channel has its potential. The way to realize that potential is all on you – how you utilize it.

Email marketing isn’t dead. Believe us when we say that it’s stronger than ever. It’s not all about “boring old emails” anymore. 

When the pandemic hit, every business had to expand its reach and make its approach unique. 

Everyone’s glued to their phones or laptops, so back came the newsletters, the daily email updates, and the monthly subscriptions.

Yes, this is great news for email marketing but what did that mean? It meant more competition.

To ace this certain marketing strategy, you’ve got to stay on top of the latest trends. (And yes, there are trends in email marketing). 

We’re telling you now, you shouldn’t leave this out. So, read on to see how you can make the most out of your email marketing strategy!

Let’s talk about the first: Hyper-personalization

Do your business a favor and ditch that old copy-paste message routine.

When it comes to email marketing, personalization matters. According to Instapage, personalized automated email messages average 46% higher open rates.

Put yourself in your prospect’s shoes, wouldn’t it be great to read an email that’s solely directed to your business? Stating your wants, needs, and even a little bit of your background? 

This goes to show that they really took the time to do their research. 

It also shows that if they can invest the time to search about you, then what’s more when you agree to a partnership.

Every single sentence you put in your email has to have a motive. Text isn’t always boring or “too much” it all matters about how you use your words. 

Here’s a tip for you when it comes to personalization: Email list segmentation.

This is when you group your prospects into smaller and smaller segments based on certain criteria. 

Your basis could be anything from location, industry, company size – anything to help you leverage personalization.

Once you’ve got them hooked on that first personalized line in your email, make the rest of your content still speaks to them, and only to them.

So you’ve got your text all figured out at this point, how else can you make your emails enticing?

This is the beauty of the 21st Century, updates and improvements are constantly happening. 

This brings us to Interactive Emails.

Interactive content gives a higher chance to move your prospect to a call to action. 

It’s similar to making your business easier to access. 

The fact of being able to click a button that transfers directly to your website gives a higher chance that your prospect would do so.

Or better yet, you can even add shopping options in the email itself instead of linking out to a landing page.

This means that your prospects or subscribers will be able to view your products or portfolio straight from your email.

Keep in mind that every single time you reduce friction or make it easier for your prospects to get a hold of information, you increase the likelihood that they’ll complete that action.

And finally, this isn’t entirely a new feature, but it’s something your email marketing has to consist of – User Generated Content (UGC). 

According to Salesforce, UGC increases conversion rates by 10% 

UGC acts like social proof. If you’d want to show how great your product or business is, show it through the many people who’ve invested in it.

In your emails, you can show images, reviews, or even clips of your satisfied partners.

And not to mention, UGC would save your campaigns in terms of content. It’s just like having your customers create the content for you.

This shows trust and it embodies a sure statement that our product serves its purpose and satisfies the market. 

So with this, you can clearly see how email marketing is a channel you have to be active on. 

It’s another extension to increase a wide reach and its constant communication that would make your prospects stay, and turn into long-lasting partners. 

So now, how do you feel about email marketing? Would you still prefer to use this channel for your business? Let us know what you think!