4 Tips to Earn Loyal Customers

Jigger | June 28, 2021

“Ever since we started, business has been booming!”

It sounds idealistic, but it’s something every business owner would want to say one day. All that hard work and money you spent must give you a good pay off. 

So, thinking of improving your business? Here’s one way. Have you ever heard of an online marketing funnel? We guarantee that following it can turn casual customers into loyal ones.  

Check it out:

Seems familiar, right?

Remember that the objective of this is to guide customers down the funnel by offering your company’s value. It’s important to not show but tell a story of how your business can help people in the long run.

People want to know: “What’s in it for them?” Here are 4 tips to generate customer loyalty:

Deliver the Goods

Promises aren’t meant to be broken.

When you guarantee your customers something, they’ll take your word for it and expect it to be delivered to them on a silver platter. As a business owner, you certainly want to deliver on everything you have promised.

 When working, emphasize on quality and work smart. This is vital when dealing with new clients as you want to make a remarkable first impression.

 Understand what exactly your customers are looking for and focus your work there. Once your clients notice the amount of work and level of quality for their order, they would start to trust you and have no doubts in working with you again. If you can exceed your clients’ expectations, they would have no reason to look elsewhere.   

Wear their Shoes

When working for a client, put yourself in their situation. Get to know them more by understanding their target market and who exactly their competitors are.

For example, if you’re managing an English language learning center, think about how the manager wants to promote their learning center to parents with children in their primary years. The manager would most likely want a website that’s easy to navigate with all the vital information about how they operate. 

You would also have to think about how to make them stand out from their competitors. You can ask a couple of questions to the manager like: 

1. “What’s their unique selling point?” 
2. “What makes their classes different from other learning centers?” 

Once you know these details, you can create a solution that’s tailor fit to their business. When customers notice this, they would highly appreciate your work and continue to do business with you in future projects. 

The Award Goes to…

Who doesn’t love receiving rewards? 

Rewards can help keep loyal customers for a long time. Being part of an exclusive group of clients is always positively received. Offer new clients special discounts that are related to the products or services they need. Don’t forget to provide current customers with great deals too as leaving them out can be questionable. 

A reward system doesn’t have to always be monetary deals. You could also offer clients access to new services or products that haven’t been launched yet. 

You must guarantee them that the product or service has been tried and tested by your team of experts. Providing your customers with exclusive deals or offers is an effective way to show your appreciation for them to stay loyal to your business.  

Feed me Feedback 

Feedback is vital when developing a professional customer relationship. It can also help in ensuring clients stay loyal. 

It’s always good to ask for feedback from your clients. Ask them about the strengths and weaknesses of the work done for them. Not only should you listen to their feedback, but you should also act upon their recommendations. 

Let your customers know that changes will be made by following their recommendations. You may or may not consider their remarks but keep in mind that every project is a learning experience. Talk to your team on how exactly to improve by considering all technical aspects of your products and services.

Need help in retaining customers? deepconnex can help! We are always customer-centric and we’ll guide you through every step for your business to get loyal customers. Click here to learn more about us.