9 Social Media Trends of 2021 and Beyond

Jigger | November 17, 2021

What’s the first thing you do when you wake up in the morning?
 

Our guess is that you check your phone. 

A quick glance at the time to see if you can sleep more is all you want to know. However, you see something else. Your socials have notifications. 

What could they be? Messages? Follow requests? New memes?

Whatever they are, you must see it before you start your day. After viewing them, you notice that time flew by so fast. You either got sucked into your newsfeed or just watched story after story until you realized that you should have gotten out of bed earlier. Don’t worry it happens to the best of us. 

There are just so many things you can do with the use of social media. One of the best ways to use it is for the growth of your business. 

If you want an effective social media campaign, our social media specialists are the right people for the job. Before we help you, let’s talk about 9 social media trends to look out for the rest of 2021 and beyond.

1. Short Stories
   

The use of wordy advertisements is now a thing of the past. 

Nowadays, the most viewed content in socials is in the form of stories. 

A 15 to 60 second graphic with a short description is the best way to catch the attention of your customers. This type of promo is both engaging and addicting to watch by tapping one story after another.  

2. Doing it Live
   

Live streaming isn’t just for gaming. 

It’s also used by businesses to showcase new product releases, webinars, and even online shopping events. These innovative practices will most likely continue even after the pandemic. It helps businesses cut costs by using social media as a free broadcasting network. It also provides a wider audience reach online when the stream is open to the public.  

3. Enter Social Commerce 
   

E-commerce is being slowly overshadowed by social commerce. 

Businesses can sell products or services using only the power of social media. Using instant messaging, they can simply inquire about a product and be informed of how to pay. For example, one can easily contact a seller on Facebook and have the product delivered to their door.          

4. Get High-Tech
   

The capabilities of social media sites are getting better and better. 

Augmented reality (AR) on socials is being put to good use by businesses. The photo filters of Instagram can help beauty brands, for instance, sell their make-up. With the use of the filter, customers can try the make-up instantly without having to put anything on their face.      

5. Rise of Influencers
   

Influencers aren’t new this year, but they will stick around for the years to come. 

Investing in these marketers is more affordable than spending on paid ad campaigns. Influencers can also generate leads faster than those 3 to 6 month-long social media campaigns. Working with multiple small-scale influencers than one celebrity can help save you more money in the long run.     

6. PM is the Key
   

Speaking to customer service over the phone isn’t always going to be pleasant. 

This wouldn’t be a problem with talking to them on socials. For example, messaging a brand’s Facebook page could provide a customer with a quick response. 

Sometimes, chatbots handle the inquiries sent. The responses are automated, but customers are given the right answer in seconds. Customers may also be provided with other details related to their inquiry for them to make better purchasing decisions. 

7. Personalized Ads
   

Have you ever noticed a pattern on your Facebook ads? 

This is because Facebook has an algorithm that tracks people’s interests. For instance, someone likes multiple pictures of puppies and joins a group that shares dog photos. Within minutes, that person could receive ads on their newsfeed related to dog food or adopting dogs. Personalizing ads not only help the person but also help promote businesses online.  

8. Take a Stand
   

Today, many people support social movements such as black lives matter, LGBTQIA+ rights, and more. Brands that endorse these movements on their socials appear more culturally sensitive. This can attract people to support these brands by sharing stories about them online. More online recognition can give a wider audience reach.   

  

9. Keeping it Real 
   

Bad experiences can be publicized by anyone on socials. 

If a brand is being bashed or canceled due to a bad story, business owners must release a heartfelt message on their socials. Here, they should be transparent by being honest and providing their customers with a concrete solution to the issue. 

It’s all about gaining back trust after a big mistake. Hit us up here to book an appointment with our social media team.