6 Reasons to Invest in Digital Marketing

Jigger | January 14, 2022

Doing business in the new normal doesn’t feel normal at all. Health regulations and downsizing operations are some things you can’t control. You never know what rule will be implemented with the uncertainty of the pandemic.

Digitizing operations is how you can survive nowadays. You may already have a website and several social media accounts for your business. These online platforms are necessary to ensure your business thrives. However, it doesn’t stop there. 

Enter the world of digital marketing. There are many ways you can use search engine marketing to springboard your business to the top of the search page. 

Using digital marketing, you can…  

1. …Become Number One
   

It’s true that the most popular websites are the ones on the first page of the search results. So, how can you get on the first page? 

Well, make sure your website or socials meet the standards of Google’s search engine. Here are some basic aspects the search engine looks at: 

• Credibility  
• Site Security 
• Fast Loading Speed 
• Easy User-Experience
• Keyword-rich Content 
  
  

If your website or socials have these present, then you might have a chance of being on the first page. However, keep in mind that the algorithm of the search engine changes from time to time. So, you should be updated with the latest criteria of Google’s search engine.   

2. …Win With Content
   

Content marketing can do wonders for your online presence. 

We mentioned earlier that keyword-rich content is a must for your online platforms. Having keywords related to your industry can make your content easily searchable. 

For example, if you own a small food business, you might have to use words like “free delivery” or “promo of the day” to attract your customers. It all depends on what keywords are the most searched based on your location.

Be careful on stuffing your content with too many keywords. Google can decrease your ranking online if you have too many keywords. The right number of keywords and the correct placement can make your content be easily accessed.  

3. …Be User-Friendly
   

Looks matter online. 

The aesthetic of your website, for instance, can influence a customer’s decision.  Minimalism is a popular web design. It’s easy on the eye and enables users to explore more.

Having a homepage that’s easy to navigate can also make it easy for users to delve into your site. A search bar makes it convenient to find the right information quickly. Be creative on what you can add to make your website stand out from your competitors. Always remember that less is more. 

4. …Gain Loyal Customers
   

Social media and digital marketing are best friends.

Talking to your customers will always be easy with instant messaging. If someone comments on your social, you can send them a personal message and provide them with the information they’re looking for. 

For example, if you own a bakery, you can send a message to your regular customers about the latest sweets you’ll sell. You can give them a sneak preview of your upcoming cakes or pastries. By doing this, you will not only gain loyalty, but you will also gain trust. 

5. … Increase Brand Awareness
   

You can reach the whole world online. 

By promoting your brand on social media, you can reach your target audience. Paid social media ads are the way to go if you want to target a specific demographic and location. 

Once your ads are made, your brand will appear on their newsfeed. You can make your ads attractive by presenting promos for first time customers. The more appealing your brand is, the more your brand will be shared and talked about online. 

6. …Be Easy to Find Online
   

Convenience is key when finding something online. 

That’s why it’s common for people to type “<insert product/service> near me” on the search bar. Having location-specific content on your website is one way you can reach your customers. Adding the location of your business on your blogs or web content can make you more accessible online. 

For example, if you own a real estate company, you can have blogs that talk about why it’s best for people to start a family in your community or popular places of leisure in your neighborhood.  

Using digital marketing strategies can prepare your business for the future. The online realm of business operations will not go away. There will be more advanced marketing techniques that will develop online. So, it will be wise to start now than catch up later. 

If you want to start, deepconnex is at your service. We offer full-blown digital marketing packages that are personalized to your business. Contact us here to request a quote.