5 Reasons to Pay for Social Media Ads

Jigger | December 30, 2021

Have you ever felt like your phone is spying on you?

Imagine talking about your travel plans with your friends while searching for the best beaches near you. You open your IG to post a story and suddenly you realize that all the advertisements are about beaches. Discount tours, beach resort promos, water sports, you name it!

How did IG read your mind? Well, chances are that all those are paid ads. 

Businesses pay for social media ads for their brand to reach the right people. When an ad is paid, a specific demographic and location is targeted, then the ad is blasted on the feed of those users. The more money that’s placed on an ad, the higher it will be boosted on the feed. 

Here are 5 reasons on why you should invest in social media ads: 

1. Connect Quickly 
   

Social media is a competitive world for brands. 

Everyone business owner wants the most likes, follows, and shares. Adding or following friends online using your brand’s account is a good start, but it is a slow way to connect. 

Using paid ads can provide you with fast results. It allows you to reach thousands of people online in a short time. if you are constantly posting eye-catching content, your followers are likely to stop scrolling to check out your brand. Keep in mind that timely and informative content can boost engagement.    

2. Find The Right People
   

Paid ads are shown to your specific target audience. 

This means that they are likely to respond to your call to action. However, it isn’t as easy as depositing money for the ad to work. You must research on who your target audience really is. 

For example, if you sell sporting goods, you should know a specific age group that uses your products. You could target ages 18 to 39 for your ads that promote the latest basketball shoes for sale. Once they see your ads, they will be interested to contact you.   

3. All-Natural Attention 
   

Paid ads enable customers to engage with your brand organically. 

It seamlessly appears on a user’s newsfeed or stories. Whatever social media channel they use, you can expect your ad to reach more people than you would expect. 

Most of the time, a paid ad will appear even without the user knowing that it’s an ad. 

For instance, on IG, an ad will show up on your stories just like an image that’s posted by someone you follow. Think of it as viewing someone’s brunch layout and immediately seeing a picture of a restaurant’s brunch buffet as you tap right. In this case, the ad doesn’t seem too disruptive to the flow of your stories.  

  

4. Mobile Ads
   

Social media is on the palm of everyone’s hands. 

Almost everyone uses their phone to access their socials. Whether it’s to talk to friends or shop online, using social media is part of everyone’s daily agenda. So, you should take advantage of this by having mobile-friendly ads. 

When creating an ad, remember to personalize it for mobile access. Adjust the size of the photo, shorten the text, or use imagery to make the ad suitable for mobile users. 

In Facebook, there’s a special type of advertisement called carousel ad. This type of add has three or more pictures that promote a brand. It’s easily formatted for users to swipe left or right to view the next image while not leaving their newsfeed. 

5. It’s All Business  
   

Brands will always focus on having genuine engagement on their socials. 

Using a paid element can put your content right in front of your customers. Making your content relevant to your customers should always be a priority. A successful ad on social media can not only increase brand awareness, but it can also provide you with a great return on investment. 

Whether you’re a small or medium-sized business, including paid ads on your social media strategy can do wonders for your brand. It will allow you to enhance engagement, amplify reach and drive better results. 

If you want to invest in paid ads, our team of social media specialists are the right people for you. Just let us know how much you want to provide, and we’ll show you how far your ads will go. Request a quote here.