Why Blogs Are Important For Small Businesses

Alejandra | March 16, 2022

Don’t underestimate blogs because they’re just as useful as social media platforms.
 

They contain content about your business, the purpose, and the products or services you offer. And what do we say about content? Content sells.

 So a blog that’s well written will definitely increase your leads and sales.

Using blogs reel in attention. If your website is active in publishing quality blogs, it’ll help optimize your business’ website as a whole.

You might be asking, “But I just started my business two weeks ago, should I really focus on blogs already?” Yes, the more you should!

Small businesses need all the marketing tools and strategies they can get in order to increase their visibility in the market.
 

For starters, this form of marketing’s not as costly and complex. All you need to keep in mind is to put out quality, transparency toward the market, and an active presence online.
 

Blogs are your gateway for opportunities, so if you don’t have one yet, or you don’t plan to, you’re missing out.
 

So keep reading and I’ll tell you more on why you absolutely need a blog for your small business.
 

But before we dive in, here’s a fact you should know, according to Marketpath, 95% of businesses with a blog report higher SEO rankings than those without a blog.
 

When you put out blogs on your website, it’ll affect your SEO strategy.
 

And this is when you start thinking about your visibility in the market.
 

Why? Because blogs drive traffic to your website. And what’ll be a high possibility from that? You could eventually convert that traffic into leads.
 

Marketers can all agree that it’s hard to drive traffic without paying for it. What’s more, we’re talking here about small businesses.
 

Small businesses have small budgets, so you have to leverage on blogging, and put a whole lot of effort on it.
 

Keep this in mind: Every new blog is a new chance for your business to be visible on search engines.
 

Also, since we’ve mentioned about SEO, you might be interested to read this blog: 3 Frequently Asked Questions About SEO 

Moving on, blogs on the website of your business is the perfect content for sharing.
 

It’s really a domino effect at this point. Why? because if you have sharable content, this will also expand your audience, and expanding your audience grows your business.

You can go from small to medium in a span of months if you’re able to generate consistent, quality blogs that attract as many customers every single day.

Activeblogs mentioned that companies that do moderate blog posting have 67% more sales opportunities than companies that don’t.

Another reason why your small business needs a blog is because it builds authority and reputation.

Your customers always want to be updated and informed.
 

So when they see a new business on the market, it’s best to be fully equipped with anything and everything they may ask.
 

This is why we like to think of blogs as a form of one-on-one communication. Your content should essentially have all the answers to their questions.
 

And when you’re able to address all the questions, you’re establishing your business as reputable.
  

It’s best for the structure of your blog to be conversive, yet accurate, helpful, yet engaging.
 

Engage with your audience by asking their thoughts on the blog, or including some customer sentiments.
 

This builds trust in your brand– best to build this even at such an early stage.
 

And lastly, blogging produces long-term results, but incorporating this with your business means you’re already on the right path.
 

Every marketing strategy takes time.
 

There’ll be instances when your blog won’t even reach your targeted amount of shares. Or you’ll have no customers commenting at the end of your blog post.
 

All of these are possible situations, which is why you have to experiment and test as many strategies as you can.
 

Blogs play a huge role in growing your business.
 

When you’re starting out small, I can guarantee you it may seem slow, but it’s definitely a sure process.

Now, what do you think about blogs? What’s the structure of your blog for your particular business? Let us know!

If you’re interested in improving your blog content, check out deepconnex’s content writing services here.