Why Am I Not Getting Enough Web Traffic?

Jigger | February 12, 2022

No one wants to experience a daily traffic jam. Whether it’s on a road trip or on the way to work, traffic is not what you want to see on the road. But, in the digital realm, it’s an entirely different story. When it comes to your company website, you should always want traffic.
    

Website traffic is something you should never avoid. It pertains to the rate of visits on your website.  Basically, the more traffic your website generates, the more visits you get. Sounds easy, right?
 

Now that you have your website published on Google, you may think that you’ve made it! However, it only starts there. Just leaving your site on the search engine will not get you any traffic. Let’s talk about why that happens.
    

1. Unworthy Content 

First things first, what kind of content does your website have?
 

If you have blogs, then you’re on the right track. 

Google loves websites that have quality content.

So, make sure your blogs have credible information that your visitors can learn from. For example, if you’re a business that sells furniture, you can have blogs that talk about the durability of your products. You can even talk about how the furniture adds a modern style to old homes.

2. Hard-to-Read Text 

The blog’s writing style will also affect your web traffic. Keep in mind that people tend to skim what they read. So, it’s wise to make your content easy on the eyes.

Blogs with chunks of text are a thing of the past. Now, people want to see blogs that have shorter paragraphs and concise sentences. Listicles and visual aids can also make your blog easier to read. 

3. Nothing New 

Another thing about content is the quantity. How many blogs do you publish per month?
 

Posting a good number of blogs every month will make people want to visit your site to view your new content. The more blogs you have, the higher your chances are of reaching the first page of the search results. 

4. Not Mobile-Friendly

Nowadays, a lot of search activity is done by phone. 

Google prioritizes websites that are mobile-friendly. This means that if your site loads fast and can easily be accessed on a phone, Google will make your site rank high on the search page. 

When it comes to making your website mobile-friendly, you can include these:

• Use easy-to-tap buttons instead of hyperlinks. 
• Make online forms easy to fill up on a small screen.
• Make sure your web pages are easy to read without zooming in or out.
• Edit content by using bullet points, headlines, sub-headings, and bold words. 
  

The key is to imagine your website on your phone. So, make it as easy and convenient as possible for site visitors to explore your website.  

5. Wrong Keywords

Your content would be worthless without keywords.
 

So, how would you know the best keywords for your web content? You must research for high-ranking keywords using an in-depth keyword finder. This can provide you with ideas on what keywords generate the most traffic. 

Keep in mind that if you use the wrong keywords, you could rank low on the search pages. It’s best to not be too general with your keywords. If you own a dessert shop, for instance, you might want to use “sugar-free ice cream” instead of just “ice cream” as a keyword to promote a new product.

6. Not Sociable 

Make a name for yourself on social media. 

Your website must be blasted on your socials. Show your clients that you have a website so that they may know more about your brand. You can even direct them to your website for them to place an order. The more that your followers on social media know about your website, the more traffic your site will have. 

7. No Promotions

Promoting your website on social isn’t enough.
 

You must also promote the content of the website. You can create posts about the newly published blogs on your website. Here, your clients can comment what they think about it and even share it on their own account. When you create a post, it will be great for you to add a link to your website so that people can visit it. 

8. Missing SEO 

Search engine optimization (SEO) is the blood of your web traffic.

Your site wouldn’t rank high without an effective SEO strategy. SEO is the reason why keywords are recognized by the search engine. If you want an SEO plan that increases your web traffic, we got your back. Our team of web developers can help you generate high traffic for your website. Contact us here to schedule an appointment.