What happens if you stop doing SEO?

Jigger | April 13, 2022

There’s no clear end game in an SEO campaign.
 

If you want to rank high on the search engine results page (SERP), be patient. Ideally, you can see results from 6 to 12 months depending on your goal. It may take longer if Google’s algorithm changes during your campaign. When this happens, you must adapt to the new rules so that your campaign can be a success.
 

Now, here’s what you can first expect to happen if you cease SEO operations:

Lower Ranking on the SERP

The first thing that you’ll notice is that your website will rank low on search results. This means that your website will appear on the fifth, tenth or later pages on the SERP. 

This isn’t going to happen overnight though. You can expect this to gradually happen for weeks to months of stopping your SEO efforts. 
 

So, what else would happen? 

1. Competition Will Be More Difficult
   

When you stop doing SEO, your competitors can outrank you. 

They can take advantage of the same keywords you’re using and get more people to visit their website. Google can identify websites that are constantly updating their content. The search engine also knows which site is gains more visits each day. So, if you halt your SEO efforts, you can expect that your competitors will have the advantage. 
 

2. You’ll Not Keep Up
   

Google changes its algorithm occasionally.
 

It tweaks its search criteria to provide accurate results for searches. With these new settings, you need to stay on top of your SEO strategy by looking out for any changes. For example, your keywords last month may not be appropriate for your next campaign. Always check if your strategy is still suitable to use before you start a new campaign.  

3. No Update No Success
   

We mentioned that you need to be updated with any changes. 

Frequently updating your website with blogs, announcements or new company details can help boost your ranking. A website’s “freshness” is one of the ranking aspects of Google. Discontinuing SEO on your website means that you’ll not be showing the latest updates of your business to your customers. Not keeping your customers up to date can make your ranking on the SERP decline.
  

4. Missed Opportunities
   

No SEO means that you’ll miss out on opportunities to build leads and website traffic. Here’s some of the other chances you would miss.  
 

• More Links to Earn
  

Adding reliable links such as .org or .edu pages can improve your site’s credibility. You can do this so that Google recognizes your website as a valuable source of information. 

• More Visitors
  

New web content brings in more people to explore your site. You can share your web content on your social media accounts so that you can drive more traffic to your site. 

• More SEO Updates
  

Website maintenance needs to be done to make your site SEO-friendly. You can improve your web design by changing the layout of your homepage. Or, you can add a frequently asked questions page so that it would be easy for visitors to get answers quick. 

5. Unnoticed Risks
   

Not only will you miss some opportunities, but you will also let some risks slip through. Here are a few potential risks that can occur:  

• Tech Issues
  

If you leave your SEO campaign hanging, you might have some technical SEO issues. Links that lead to page errors or a corrupted image file can happen if your website is not maintained.

• Bad Links
  

Be careful on the links you have on your website. Too many links can be seen as spam. This can lead to Google red flagging your website for too much links.

• Ripped Off Content
  

Sometimes your content can be very similar to your competitors. Make sure you run your content through a plagiarism-checking tool to avoid Google from penalizing your website. 

Do SEO the deepconnex way!   

 If you’re looking to step up your SEO game, you’ve come to the right place. We offer full-blown digital marketing packages that provide all you want for your SEO to be top notch. We can personalize your package depending on what your goal is. Just let us know and we will tailor-fit a SEO package for your website to rank high on the SERP. Hit us up here to book an appointment or to request a quote.