Keywords 101: Watch Your Words

Alejandra | January 28, 2023

Let’s now talk about one of the most important aspects in SEO- Keywords.

We’re pretty sure this is a term you’ve heard when speaking of content or optimization, but what is it? And how do you use keywords?
 

Well in a nutshell, keywords are the topics and ideas that define your entire content. Think of it as a one word summary or phrase about what you wrote.
 

Why are they important? These keywords connect what the public is searching and how your content can fill that need they’re looking for.
 

And if you want to gain more traffic, it’s all about the keywords.
 

Because essentially, Your goal in ranking on search engines is to drive organic traffic to your site from the SERPs (search engine result pages). 

But remember this: keywords are as much about your audience as they are about your content.
 

You may think that one word sums up your entire article, but how would your audience search for it? Most of them use phrases or would even directly type in their question.

According to Ahrefs (2021), 69.7% of search queries contain four words or more (known as long-tail keywords)

Everyone describes what they want in a different way, which is why you have to do your research.

So, let’s get more into it!

How do I use Keywords?

1. For tracking performance 

Checking your Google Analytics  will lead you to see the performance of your content.
 

This will generally help you see if the targeted pages are receiving the amount of traffic you’re aiming for, as well as seeing if they result in more conversions. 

Ranking changes so often because new content is always benign created. 

So if you see a dip in your keyword’s performance, then it’s time to re-optimize your content and think of a new strategy.

Keyword maintenance is something you have to perform regularly to make sure your content is getting the engagements it deserves.

2. To build a content strategy

Since keywords define your piece of content, you can use them to organize the sections in it and how to strategize the distribution of information. 

It’s highly possible that there are other blogs or articles with the same keywords as you, so what do you have to do? Research. 

See what they’re lacking and fill the need for it through your content.
 

Ideally, you want to strengthen your keyword on each page of your site, so you have to strategize its placement and branch it out. 

With that, you’ll be sure to reel in some users because of your well-optimized, overall content. 

Next blog you may be interested in reading: 10 Tips About SEO Writing You Should Know 

And now let’s talk about another part…

Where do I put my keywords? 

First of all, you can’t just throw them all over your content. They have to be placed naturally. 

1. In Page Titles

It’s best to have keywords in your page titles, since this is the first thing the user will see when they search something that matches up with what they want. 

2. In Meta Descriptions 

You know those words below your site title on the SERPs? Google doesn’t pay much attention to this, but users do. 

It’s helpful to put your keywords there since it informs the user about the content to expect and if it’s what they’re looking for, this description encourages them to click on your site. 

A higher click-through rate = a positive impact on Google Ranking.

3. In URLs

Now, this is something that Google pays attention to. 

Incorporating your keyword here signals to Google that your page has the necessary information for the users that match up with it through their searches. 

Now, what’s your opinion on Keywords? How do you incorporate them strategically into your content? 

Let us know! We’d love to learn too.

And if you’re interested to know about deepconnex’s content writing services, click here!

Oh and remember, watch your words!