Improving your SEO with Backlinks

Alejandra | December 21, 2021

Let’s talk about backlinks.

This may seem like a big, technical term to some, but it’s actually more on building your network and relationships.

So what are they? They’re one-way links embedded through a word or phrase that direct your website to another.

And the best part about these links is that they help promote a site by transferring customers through a single click.

This is one of the many ways to start improving your Search Engine Optimization (SEO). 

Yes, the concept of backlinks does sound simple, but you have to keep in mind: quality matters. 

Backlinks are essential for SEO because they signal to Google that another resource finds your content valuable. 

And this is to the point that the business or writer would want to link it within their own content, since it sees it as a way to enhance their own and create a sense of credibility too.

Remember, high-quality backlinks can greatly improve your SEO. But on the other hand, low-quality ones can ruin your whole system.  

So, read on if you want to understand how strategically using backlinks can change the game.

 

Rankings

All businesses want their website or blog site to be at the top of the results page of a search engine.  

And the use of backlinks is one way to make that happen. 

According to IMPACT, 91% of all pages never get any organic traffic from Google, mostly because they don’t have backlinks. 

You see, these are valuable for your SEO rankings because they show confidence and trust. 

So, if many sites link to the same website, search engines can classify that site’s content as worth linking to.

In return, it would lead to prioritizing or boosting it on a Search Engine Results Page (SERP).

So here’s a question: What’s the right amount of backlinks on your site or blog?

To answer that, it’s not necessarily about the amount but…you guessed it, quality.

Which is exactly what we’ll take up next. Still with us?

Quality

We want you to think of it this way: you want to reference a credible and known site, not a questionable or irrelevant one since it’ll make your content take a turn for the worse.

Rankings take note of the best possible and trustworthy results.

Keeping this simple, you want links from high-ranking pages and not low-ranking sites. 

Don’t just add backlinks for the sake of adding backlinks. You have to look well into its content and see how it aligns with yours.

And in the same way, your business has to generate quality content that other sites would deem useful and high-quality 

Here are some tips on how to do that:

1. Ask yourself: Is my content shareable?
   
   

2. Be consistent in putting our relevant content. Do your research on what the market is talking about at the moment – listen to their needs.
   
   

3. See how other quality search results function. How do they structure their content and add their own backlinks?
   
   

4. Make it easily accessible. The market likes content that can be reached with just a single click. The fewer clicks, the better your call to action. 
   
   

So now you know how to use backlinks to your advantage. 

Your website has to take note of two things when it comes to content: how to reach customers and possible prospects, and how to increase your SEO and SERP. 

Check out how deepconnex can help your business with its website development here. And if you want to take it a step further, let our SEO content writers help you with your content! Click here to know more. 

Let us know your thoughts on backlinks and the other ways that it can improve SEO rankings!