How do Chatbots Improve a Website’s UX?

Jigger | December 19, 2021

Chatbots are like tour guides. You can always ask for help when exploring a new site.

Sometimes, they automatically pop up and ask how they can assist you. If you have any questions or clarification, they would be the first person (or robot) to talk to. 

So, you may be thinking, “Am I talking to a real person or not?” 

Truth is that they’re being programmed to interact with you in a conversational manner just like how a receptionist works. Basically, you’re talking to a computer that acts like a human. So, the next time you open a website, talk to a bot and you’ll find what you’re looking for in no time. 

Here are some ways how message bots can improve your business’s website:

1. They Talk the Talk

Looking for something? Talk to a robot. 

They are made to answer almost any question about your business. They can also provide the necessary details a customer is looking for in a matter of seconds. For example, a message bot for an airline website can provide the latest update of your flight status. It could also provide options on how to modify your flight itinerary. 

A bot also helps eliminate human error. 

Picture a customer service rep stating wrong information or talking in a rude tone. These situations can be totally avoided with the use of a message bot. 

They treat all your customers equally with respect and responsiveness. 
              

2. Gain New Customers or Employees 
   

A message bot can turn site visitors into paying customers. 

If a customer is looking for a specific product or service, a bot will show the best your business has to offer. It can be programmed to show your latest products or promos. It all depends on what you want to prioritize. The bot is your next best salesperson. 

A message bot can also help potential employees. 

If someone applies for your company via your website, a bot can welcome them and provide the details for the processing of their application. The bot could also direct prospects to your contact page for them to personally email you or your human resource team.  

      

3. Automate Productivity
   

A message bot doesn’t have downtime. It’s online for your site visitors 24/7. 

So, customers can consult a bot at their own convenience even after business hours. Their quick response ensures that your site visitors are properly accommodated. 

For your sales or marketing team, some tasks may be boring or repetitive over time. This increases the chances of errors that can deter productivity. These tasks can be integrated to a message bot on your website. It can already be programmed with all the information for them to answer your customers’ questions. By using a bot, you can enable your team to be productive on other tasks. 

4. Be Trendy      
    

Instant messaging is the way to talk to people nowadays.

Many people prefer to message businesses on social media to inquire about what they are selling. Your website’s message bot can lead customers to your business’s social media accounts. This allows them to send a private message to your business. It also invites them to follow your socials. 

5. Brand Image  
   

First impressions always matter. 

A chatbot could be the first one to represent your company. 

They could be the first one to talk to a potential customer or prospective employee. A virtual sales rep sounds robotic, but it could be programmed to mimic the same friendliness of an actual person.

A simple welcome message with a respectful greeting can leave a good first impression. The helpfulness of a bot can also make your brand look reliable in the eyes of a new customer. Well-crafted messages are your key to making your bot a trustworthy brand rep.        

If you want your business’s website to have a chatbot, you’ve come to the right place. deepconnex has a team of web developers that can add a message bot to your website. 

Leave it to us to provide you with a robot that takes your website to the next level. Contact us here for any inquiries.