Graphic Design 101: 4 Popular Web Design Concepts

Alejandra | March 4, 2022

We’re back here with Graphic Design 101– Part three!

This is a good one, so listen up.

You’ve got your website and all the information on there, but what’s another way to completely enhance your visitor’s experience?

 Through web design.

This is where the balance between your content and purpose has to match with the overall design and accessibility of your website. 

It’s about being practical yet innovative and eye-catching, but not too overwhelming. 

Remember: it’s all about making the customer stay on the page, keeping them interested with what they see and every click they do.

We know, it’s easy to get carried away when designing your web page, what’s more when there are so many different trends. 

But you always have to have the customer in mind. Think, “How can I lead them to make a purchase?” or “What’s a good design to make them navigate through the whole website?”

If you can strategize your design in a useful way, and not just merely for looks, then you’ve got a good process to start.

So keep reading and we’ll tell you about the 4 popular web design concepts that you might wanna try out for your business!

1. Parallax Animation 

What exactly is this? You can think of it as making your web page look interactive. It plays around with the movements of the foreground and background.

It’s as if the viewers’ computer screen is a visual, moving scenery.
 

This parallax optical illusion makes the visiting experience surreal for the searcher.

It gets them hooked and you can definitely expect them to navigate through the entire web page to see the other effects.

But what’s one thing to keep in mind again? Balance. Remember, don’t get too carried away.

Web-based animations trends just get better each year.

So it’s best to experiment with what fits best with the kind of content you have and to see which style engages your searchers the most.

 

2. Abstract Art

Simple images and shapes can do so much.

Geometric bases like squares, circles, and lines all come off as minimalistic. But in 2021, that’s proven to be wrong.

Web designers have come up with an abundance of ways to ditch the minimalist style and add layers of creativity.

They turn simple into complex but complex into eye-catching and pleasing.

The Black and white theme did have its fair share in the spotlight, but bold and pop-filled colors are the ones to incorporate now.

The market needs to be attracted and enticed. 

These abstract art forms in your webpage will display the expressive vibe it needs.

 

3. Revolving Around A Cause

With the pandemic and the string of major issues happening around the world, the internet has been the main platform for seeking help.

Web designers and businesses have curated web pages for the promotion of social movements, charity, and other important causes.

What makes this web design great is that it forms a connection with the searcher. 

They’ll end up knowing exactly what the purpose is and how they can help.

Bringing awareness is very important these days and it brings a load of diverse customers that your company would further interact with– all for a good cause.

4. Displaying Questions

Still with us? This is our final web design concept for you.

Displaying questions right on your website’s landing page gives an immediate and clear picture to the searcher.

These questions can range from why your business exists, to why they need to invest in their products or services.

You can think of this as a getting-to-know-you stage before they check out the other parts of your web page, making sure they’re fully equipped with information.

So, that’s all we have to say about these popular web design concepts.

Always remember our constant reminders: focus on balance and content.

But we’re also curious, what other web design concepts do you think should still be practiced? Let us, at deepconnex, know!

And if you’re looking to up your company’s web design and development, see what deepconnex has to offer here.