Why Is Website Maintenance Important?

Alejandra | April 4, 2022

Think of your website as a worldwide window to your business.

It has a huge impact on how your product or service is perceived.
 

You want to make sure that the value of your website is being maintained. Remember that a regularly maintained website attracts and retains customers and potential leads.

 And most importantly, it sustains and further improves your search engine rankings.

According to Cybervise, it’s best to pay attention to your business’ website maintenance on a monthly basis.
 

So, what is website maintenance?

It’s an all-around check-up. From your security updates to your fresh content and website design, all the way to your traffic growth.

And overall, it’s how your website is performing.

Now, let’s look at some reasons why website maintenance is important. And we guarantee that after reading this blog, you’ll check your website as often as possible.

Let’s get started!

SEO

Every website’s goal is to be at the top of the search rankings. But news flash, customers aren’t the only ones visiting your website.

There are these website crawlers that often browse the world wide web. For instance, Google analyzes your website with their Google bots.
 

These bots analyze your website’s keyword optimization, structure, and even site errors.
 

If it finds poor content, or let’s say too many duplicate pages, it’ll report this to Google which would give you a poor ranking.
 

So you’ve got to look into these errors, run your back-ups, and check any broken links regularly.

By the way, if you’re looking to improve your business SEO, you may be interested in checking out our SEO services here.

Visitor Experience

Your visitor should have a smooth experience the moment they click on your website.
 

No one likes slow-loading pages, content that merely spams, and links that lead to nowhere. 

Check the load speed of your website to ensure that nothing is slowing it down. You can utilize tools like Google Page Speed Insights to review your site’s speed and what’s causing delays.

We’d like to point out here that another factor is design. We always say that if a customer likes what they see at first glance, you’re slowly reeling them in. 

Make sure your website is up to date with the latest website design or concept trends.

Here’s a blog you may want to read next: Graphic Design 101: 4 Popular Web Design Concepts 

And when you’ve got them to stay a little longer, seal the deal with your quality and well-structured content.

Avoid Losing Revenue

Without revenue, you can’t maintain your company and properly pay your employees. 

Keep this in mind, every single time your website is down, you’re losing potential customers. 

EXAI mentioned that 77% of users said that they would give up trying to access a website if they see a 404 error. 

You have to keep track of when your website experiences its downtimes. 

This is why abiding by security protocols and the most recent updates boost your website’s presence together with your online sales. 

The more information and satisfaction people get from your website, the more revenue you’ll generate.

 

Here are some overall tips when it comes to website maintenance: 

1. Do a weekly check to see if all your pages are loading without errors. Make sure there are no broken links.

2. Perform the most recent updates to see the changes and how your website should adjust. 

3. Write one or more blog posts to keep your customers and potential visitors engaged. The keyword optimization here also helps boost your rankings.

4. Review your website design and structure. Make it creative, yet pleasing and easy to navigate through.

5. Always run a backup.
   

Now, do you see how important website maintenance is? It concerns all the bits and pieces of your website.

Maintain it often and you’ll definitely see the great progress it’ll build in the long run.

What’s your process in your business’ website maintenance? Let us know!