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Web content makes money. It isn’t easy as it looks though.
It takes time to research and think about something interesting. You don’t just vomit words that make sense when writing a blog. You need to tell a story that takes your readers on a memorable journey from start to finish. After reading, they should be interested to know more about you and your business.
Need help in writing content for your business? You can rely on our team of SEO writers. They are familiar with the technical aspects of SEO writing. You can count on us to put your voice on your content.
Here, we’ve listed down 10 tips you should know about content writing. Let’s get to it!
Like we mentioned earlier, every piece of content should tell a story.
It should start with an attention-grabbing hook and end with a solid takeaway. You can insert quotes, break the fourth wall, or even tell personal stories. Your writing style would depend on who you are talking to, so it’s wise to know your audience first.
Before writing, make sure to know your own goals first.
What do you want to achieve with your content?
If you want to have a better online presence, SEO writing is the way to go. Having keyword-rich texts on your website, for instance, can help your site rank up in the search page. Sharing your blogs on your socials can also help you get noticed online.
Write content that your readers can relate to on an emotional level.
You can talk about a certain issue that your audience experiences. Then, present them solutions of how you can help. You may also tell a personal story of how your business started or how you participate in charitable work.
Your goal isn’t to only inform, but it’s also to influence action.
Whether it’s a blog or social media post, your content must motivate your readers to do something. Inserting a call-to-action is an effective way to tell your readers what they should do. A short and simple “Call us now!” or “Visit us to sign up!” could be enough to let them contact you.
A blog with chunky paragraphs won’t catch eyes nowadays.
Today, many people prefer to read something that has pictures, videos or even memes. Adding a GIF would also make your content more interesting to read. Not only would these make your content more fun to read, but it would also help you get your message across.
When it comes to SEO writing, links are a must.
Inserting internal links to your blogs directs readers to the other pages of your website. You can have a blog about why it’s best to use your products. Here, you can add a link that leads to your product page.
Links not only help promote, but also make it easy to explore your site.
Thought-provoking content is always engaging.
Asking open-ended questions can make your readers think about their own opinion. Asking what they would do in a certain situation can start discussions in the comments section. If it’s interesting enough, you may go viral, and people could go to your original post to check how it started.
You don’t always need to talk about something in black and white. You can paint a picture with your content by being relevant.
You may relate it to current events or pop culture to get people talking about your posts. Just be careful not to say anything insensitive or else you may go viral for the wrong reasons.
No one wants to read long and wordy sentences. So, write concisely. Shorter sentences can make it easier for readers to understand your message.
Besides writing, keep these formatting styles in mind:
Using these formats allows readers to easily skim your blogs. For example, sub-headings can make a reader slowly scroll your blog and focus on specific parts. An easy-to-skim blog makes it fast for your readers to find what they are looking for.
Proofreading before publishing is a golden rule.
A spelling error on a newly published blog is like a big scratch on a new car. Make sure your content is free from spelling or grammar errors. There are many apps that can automatically do those for you. However, nothing beats the eye of a writer. Book an appointment here to inquire about our content writing package.
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