6 Reasons Why SEO Matters During the Pandemic

Jigger | November 4, 2021

When was the last time you went to the office without a mask?
 

How about meeting a new client without having to bump elbows? 

Those days are ages ago. Now, everyone has moved their business online. Working at home is the new normal, but how long will we live like this? Only time will tell. 

COVID has forced many businesses to cut costs. Many business owners had no choice but to reduce internal operations or lay off employees. These actions are harsh, but it’s necessary for one’s business to survive.

Using the power of search engine optimization (SEO) can make your business survive. If used at the right time, SEO can help increase sales and growth.

Here are 6 reasons why SEO matters during the pandemic:

1. Support Local
   

With the rise of small businesses, local search is now at its peak. 

Buying necessities in your own neighborhood is the safest way to live now. 

Looking for something to eat? Open your favorite food app.

Adding your business’s location on your website or social media pages could easily lead customers to your business. For example, if one would search for “Chinese food near me”, Google’s search page would show the nearest places from their location that offer Chinese food. 

2. Inform Customers 
   

Even after business hours, SEO can still lead customers to you. 

Including important details such as operating hours and holidays can inform customers when you’ll be back to work. 

You could also tell them that your company is operating under a skeletal workforce due to social distancing. This could make customers trust your business for following COVID protocol. 

3. Improves User Experience
   

Effective SEO strategies can be done to your company website. Here, user experience (UX) is a high priority. To provide the best UX for site visitors, keep these points in mind:

• responsive themes
• mobile compatibility 
• easy-to-navigate interface
   

These are just a few ways to ensure visitors are well accommodated on your website. Take note that a well-designed site has a good chance of ranking high on the search page.

Now, here’s an example to think about. A hospital’s website should be easy to use, especially at this time. Visitors should easily find the hospital’s COVID protocol if they want to see a doctor. They could also see the status of the hospital’s capacity, availability of doctors, and services offered.
 

Presenting the right information in a proper way works well with UX.

      

4. Update Web Content
   

Everything about COVID is newsworthy.
 

Knowing the latest rules that can affect your operations is crucial. The changes in your business must be well communicated to your customers via your website. For instance, when there is a travel ban, airlines can post a travel advisory on their website to tell people that flights are suspended for a certain time.
 

Another way to update the web content is by optimizing keywords.

Using commonly searched keywords during the pandemic can increase traffic. Keywords such as take-out and delivery are popular for food and beverage businesses, especially in this time. Any word or info that can assist your customers should be emphasized on your site.
       

5. Digitize Your Business
   

In-person events, meetings, and conferences are all canceled. These gatherings are now purely online.
 

Whether it’s news on your website or a Facebook event invite, your customers and employees should know about it. They could share it as a webinar on social media so that you may gain new attendees and a wider reach online.

 

6. Long-term Benefits
   

The benefits of SEO don’t happen overnight.
 

You must build your credibility from search engines.
 

The only way to do this is by precisely implementing your SEO strategies. Generally, a significant gain from an SEO campaign doesn’t happen until three months or more. It would really depend on the method being executed.
 

With the use of SEO, your sales and online presence will gradually grow.
 

The tactics that you implement during the height of COVID can be modified once the world goes back to normal again. 

If you’re looking for help with your SEO strategy, we’ll gladly assist you. We offer full-blown digital marketing packages that can skyrocket your business to the next level. 

Contact us here to book an appointment or request a quote. We’re looking forward to working with you!