4 Frequently Asked Questions about SEO

Alejandra | February 18, 2022

Let’s first give you a straight-up definition of what SEO is.
 

Search Engine Optimization– it’s the process of making your site rank as high as possible when someone makes a Google search related to whatever promotion, product, or service you’re selling.
 

So essentially, the higher your site appears at the top of a search result, the more traffic your business will receive, which will lead to generating your leads and sales too.

You see, the definition makes it seem like a simple process, but there are a lot of times when marketers don’t know which part of SEO to focus on. 

News flash, you can never just focus on one when it comes to SEO. 

There are always new strategies and the algorithm changes continuously.
 

This is exactly why you have to test all kinds of strategies and see what works for your business.

See which of your tactics drives the most engagements and understand what your market likes.

If you do it right, this will get more eyes on your website and it’ll be a strong indicator for Google to know that your site is worth climbing to the top.

So how exactly do you leverage SEO? Let’s talk about it through these 4 frequently asked questions.

What Is Optimized Content?

We hear this a lot. “Optimize your content,” or “Have you optimized your keywords?” But what does it actually mean?

Optimized content is just as similar to high-quality content. So if you’re focus is that you have to put out a 2,000 to 3,000-word blog each day, I suggest you tweak that mindset.

 

Yes, that’s a lot of content, but is it relevant? Is it high-quality? Double-check it and I’ll tell you how to optimize it well– using Keywords.

Keywords and content go hand-in-hand. 

These particular words are what the market would type in the search bar when they want to see that topic in the results.

This is why your content has to have these keywords strategically embedded within the content. 

But! Don’t think, “The more the merrier,” If you just shower your content with these keywords, this is considered a black-hat SEO strategy and you’re going to end up decreasing your rank. 

Rather, place it in relevant and sensible areas in your text and the searchers will notice it as high-quality.

How Important Are Links?

Very.

Links act as indicators for Google to note that your site is relevant and important. 

This is when “Link building” enters the SEO process. It’s when you get other sites to link back to your website. 

How do they do this? They embed the link to your website within their content, like in a topic word or phrase. 

This would be your advantage since you’ll get more visitors on your website, boosting your traffic. 

This is why your content has to be relevant and useful. 

And by the way, this also works vice versa. 

Now, this is called, “Backlinks,” If you add links from high-quality and relevant websites to your own content, then this will increase your content quality, making it a high-authority search result.

What Is Metadata?

This is composed of your Meta Descriptions and Meta Titles.

We like to think of these as your attentions grabbers because this data is the first thing your searchers will see when they look at the search results. 

So generally, if they don’t like what they read at first glance, except that they’ll scroll through the other results instead. 

Your Meta Title should be a straight-to-the-point topic title of what your blog or website will deliver. 

And your Meta Description, usually 160 characters, should tell the searcher what they’ll expect when they read your content.

And here’s a good tip, include a CTA or Call To Action in your Meta Description. This would increase your click-through rates, and further engagements. 

So make sure to add keywords in your description and don’t beat around the bush.

Now that we’ve answered 3 frequently asked questions, here’s an extra one that most people have in mind as they work on SEO.

How long does it take? 

Well, to tell you the truth, it’s a never-ending process. 

There’s never a one-size-fits-all type of SEO and you’ll realize this when your usual strategy won’t end up working like it used to.

Search Engine Optimization is ever-evolving. Marketers are always testing new strategies to boost their website’s search. 

So keep a real close eye on what’s new and what’s done and expect a major change every now and then. 

What are your thoughts on SEO for your particular business? What makes your strategy stand out from the rest? Let us know!


And if you want to boost your SEO, deepconnex has the perfect service to provide you with the help you need! Click here to take a look.